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Business plan. Loud Demo. Mesfin Kalle Artem Rémy. 23/09/2010. Our mission. Costumer problem :. Record companies use a lot of time :. T o go throw incoming sound samples from bands A nswering to phone calls/emails. €€ Money €€.
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Business plan LoudDemo Mesfin Kalle Artem Rémy 23/09/2010
Our mission Costumer problem : Record companies use a lot of time : To go throw incoming sound samples from bands Answering to phone calls/emails. €€ Money €€ Band Have to wait lot of time before having answer Are not sure to be listened
Strategic intent • We want to be the first company to sell it’s kind of tool in Finland. • We want to record label save money but also create a value, • so we can make money with our tool. • We want to help new band to get to be known.
Product/Service concept Who pays for what and why ? Record label By using our service, the sound samples/emails are received only from the bands, which fits the certain criteria Criteria are defined as "filters" in our service. Record labels can choose the filters from our service. The amount of phone calls/emails to record labels is also reduced. Making money Saving money Create value Saving time
Market Research • Market size: Finland: – ca. 200 Record Labels - ca. 1000 Artist/ Bands Europe: – ca. 8000 Record Labels - ca. 10000 Artist/Bands
Market Research • Potential Market: • In Finland ca. 30 % • In Europe ca. 40 % • Survey
Competitors Customers : bands and fans May 2010 = 1’000’000 subscribers Create a platform where bands can share their tracks with their fans and get feedbacks from them ( Comments, I like …) Possibility to share the tracks on Facebook, MySpace, Tweet … The lay out is very good, very clear, indeed when you are on this web site you want to use it. http://soundcloud.com/ Our advantages : More focused on the music industry -Real tool for professional -Create a value for record labels and bands
Pricing Record labels 3 weeks for free with limited accessibility Then 50 € per month for unlimited accessibility Different account in the same company Monthly fee as well for all the “Sub account” Medium/Small size record labels
Pricing Bands If a record label decide to producethem, they have to paysomething (Fee, percentage of their sales …) or Price for everytracks/demo or Can pay to be sure to have a professional feedback
Advertising Record labels’ home pages MySpace, Facebook … Music event LoudEvent, LoudScope Sending E-mail to all the band in the database
Risks analyze Market Risks Actions Create better marketing Modify the application based on given feedback. Sales fail Not be able to sale ourproduct to the Small/medium size Create a great value for these record labels
Risks analyze Technology Risks Actions Users Overflow Monitor application activity
Risks analyze Competence Risks Actions Lack of technical skills and business Ask help to professional / teacher Learn more about our need