1 / 13

Local & Network Marketing Course

Local & Network Marketing Course. Presented by Pamela Currie / Franchise Intellect, Inc. My Background --10+ Years in Franchising --10+ in Traditional Corporate --Core Competencies: Franchising, Sales & Training

keelie-peck
Download Presentation

Local & Network Marketing Course

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Local & Network Marketing Course Presented by Pamela Currie / Franchise Intellect, Inc. My Background --10+ Years in Franchising --10+ in Traditional Corporate --Core Competencies: Franchising, Sales & Training --Multiple Perspectives of the Franchise Business Model (Zee, Zor, Developer, Broker, Trainer) --Certified in multiple sales & business curricula --Founder of Franchise Intellect, Inc in 2009

  2. Agenda Topics • Building Your Brand = YOU! • Rebound Leads • Seminars • Networking • Advertising • Trade Shows • Local Franchisees • Resource Links

  3. Rebound: A rebound lead is a basketball analogy....the client shot at a franchise and it was a miss, or non-match. The client is now bouncing back into his or her search for that perfect business.

  4. Rebound Leads (cont.) Why so many leads and such a poor closing ratio when it only takes 11 broker referrals to close a sale? Usually it can be traced to one of four reasons: 1. Territory sold out 2. Client lacks adequate capital 3. Absentee vs. active ownership 4. Client lacks experience/skill set

  5. Seminar Opportunities: • Outplacement Groups • College Classes • Church Groups • Free Educational Seminars • Civic Organizations • Trade Shows

  6. Networking: • Franchise Attorney • Business Immigration Attorney • CPA • Traditional Business Broker • BNI (Business Networking Internat’l) • Other Networking Opportunities • Commercial Leasing Agents

  7. Advertising: • Newspaper • Radio • Social Media Strategy (Facebook, LinkedIn, Twitter • Trade Magazines / Specialty Publications • Vehicle Wrap / Magnet

  8. Trade Shows: • Franchise and Business Opportunity shows exhibiting in your area can be excellent sources of new contacts and leads. Simply contact the promoter and ask for a list of exhibitors. One or more of these will be companies that you already represent. • Contact the franchise company and offer to help out in the booth. This will give you an opportunity to build a strong relationship with the franchise and acquire leads at the same time. • These shows are also a great opportunity to network with and establish relationships with franchises that you may not be currently representing.

  9. Local Franchises • Any franchisee that deals with the general public will tell you that they are asked almost on a daily basis if they are a franchise, how does it work, how to get more information, etc. Most franchise owners consider these inquiries a nuisance, and will be happy to pass them on to you. • This allows the franchisee a polite escape from the conversation, and provides you with a steady stream of free leads.

  10. Resource Links: • US Franchise Expos: www.usfranchiseexpos.com • Lawyer locator: www.martindale.com • Referral group: www.bni.com

  11. Wishing You Much Success!

More Related