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S1 Advertising Campaign

S1 Advertising Campaign . Presentation Skills Mr Burton . Agenda . During today’s session you will learn about: What a presentation is? Why are they important ? How to develop your presentation skills Easy to apply strategies to make the most of your presentation

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S1 Advertising Campaign

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  1. S1 Advertising Campaign Presentation Skills Mr Burton

  2. Agenda • During today’s session you will learn about: • What a presentation is? • Why are they important ? • How to develop your presentation skills • Easy to apply strategies to make the most of your presentation • What makes a good and bad presentation

  3. What is a presentation? A presentation is a noun and can be defined as: 1. an act of presenting. 2. the state of being presented. 3. a social introduction, as of a person at court. 4. an exhibition or performance, as of a play or film. 5. offering, delivering, or bestowal, as of a gift.

  4. What is a presentation? • Simply put, a presentation is a performance in which the presenter (you) give information about: • A topic • A product • A service • Or Drummond Community High School

  5. Why are they important? • Throughout the business and social communities, presentations are used to tell stories, win business, present strategies and develop skills. • If you are good at delivering presentations then your audience will believe in you, your product/service and what you are telling them. • An interview is a form of presentation

  6. A good presentation • What do you think was good about these presentations? • Can you give reasons why they were successful presentations? • What techniques can you identify? • How would you use them?

  7. The Six Cs • Confidence • Composure • Clarity • Communication • Content • Competence

  8. Confidence & Composure • The audience wants to listen to a confident presenter • Audiences believe someone who is confident with the material • By having composure, you are showing confidence. • Signs of a lack of confidence and composure include: Fidgeting, swaying, jangling change, saying “umm”, and repeating yourself.

  9. Clarity & Communication • Clear communication is vital • You need your audience to know: • What you are selling • Why they should buy it • What’s the benefit to them • By the end of your presentation, the parents should be left in no doubt why they should send their children to DCHS.

  10. Content • Content is what you put into your presentation. • Keep it relevant • Keep on task • Keep it simple • Know your subject, after all, YOU ARE THE EXPERT.

  11. Competence • Audiences will be more likely to be convinced by a presenter they believe knows their subject. • Be prepared to answer a range of questions by thinking about the questions that people MIGHT ask before you give the presentation.

  12. By following the 5 P Plan you will achieve the 6 Cs.

  13. How can we achieve the 6 Cs? Through applying the 5 P Plan. • Planning • Preparation • Practice • Professionalism • Performance

  14. Planning • In your early planning phase you will need to: • Identify your audience • Define and refine your message • Work out the features and benefits that will appeal to the audience. • NB People are more likely to buy benefits than features.

  15. Preparation • Identify roles or parts for different members of the team. • Designate roles on strengths not weaknesses (not everybody needs to be part of the presentation team) • Work out a time line that is realistic and within the guidelines of the task. • Visit the room before hand, and check the equipment works.

  16. Practice • Practise in front of a mirror • Practise at home • Practise with the group • Practise with a sample audience and ask for feedback and where you can improve • Practise the timings. • You can NEVER practise TOO much.

  17. Professionalism • Always be Professional – from start to finish! • Speak to members of your team with respect. • Disagree, discuss – don’t argue! • Dress smartly – ties up, hoodies off etc! • Treat your audience (your customer) with respect. • If you don’t know an answer, say so and say that you will get the answer at a later time. Then, get the answer from an expert (teacher etc).

  18. Performance • Whilst practising you will have honed your delivery skills which will include the essential ingredients of a successful presentation: • Eye contact • Natural gestures • Humour (if appropriate) • The 6 Cs!

  19. The Young Apprentice • What do you think was good about these presentations? • Can you give reasons why they were successful presentations? • What techniques can you identify? • How would you use them?

  20. A bad presentation • Now you should be able to identify what these presenters should have done better.

  21. Summary • By following the 5 P Plan • Planning - Preparation • Practice - Performance • Professionalism • You will be able to give a presentation that shows: • Confidence & Composure • Clarity & Communication • Content • Competence

  22. Any Questions?

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