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STRATEGIC MANAGEMENT SEMINARS

STRATEGIC MANAGEMENT SEMINARS. October 4, 2011 Session 1 - 2. Which companies do these mission statements represent?. "To experience the joy of advancing and applying technology for the benefit of the public“

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STRATEGIC MANAGEMENT SEMINARS

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  1. STRATEGIC MANAGEMENTSEMINARS October 4, 2011 Session 1 - 2

  2. Which companies do these mission statements represent? • "To experience the joy of advancing and applying technology for the benefit of the public“ • "To build a place where people can come to find and discover anything they might want to buy online." • "To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for non-computer experts.

  3. Mission statements Take a wild guess • BMW vs. Mercedes • McDonalds vs. KFC • IBM vs. Apple • Acer vs. Dell • Google vs. Yahoo

  4. Mission statements – conclusion? Questions to consider • Why are some mission statements similar? • Why do they look so broad or general? • Would it pay to narrow a mission statement down? Your task • For the company of your choice, formulate a mission statement in your own words based on your current knowledge about the company. • Identify the mission statement based on your research.

  5. Corporate vision What problems do you see in these statements? McDonalds: “… be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.“ Toyota: "To become the most successful and respected lift truck company in the U.S.” Avery Dennison: "To be recognized as the world's best coating and converting company by providing innovative decorating, information transfer and bonding solutions that enable our customers' success.“ - Manufacturing pressure sensitive labeling materials, retail apparel ticketing, graphics imaging media , office products, specialty tapes

  6. Corporate vision Your task • Identify the corporate vision for your company • Can be found directly in the vision statement or derived from a mix of information provided by top management. • Will be subject to re-evaluation / reconsideration after SWOT analysis based on EFAS, IFAS, and SFAS are performed

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