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BRAND Z ™ Top 100 Résultats 2010. 28 avril 2010. Brand Z mesure la relation Marque/ Consommateur. Attachement. Supériorité. Performance. Pertinence. Familiarité. Brand Z mesure la relation Marque/ Consommateur. BrandZ Top 100. Moyenne Marques*. Attachement. Supériorité. Performance.
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BRANDZ™Top 100Résultats2010 28 avril 2010
BrandZmesure la relation Marque/Consommateur Attachement Supériorité Performance Pertinence Familiarité
BrandZmesure la relation Marque/Consommateur BrandZ Top 100 Moyenne Marques* Attachement Supériorité Performance Pertinence Familiarité *Source: BrandZ Global Database 2009 (8,268 brand measures, 24 countries)
BrandZ Top 10 en 2010 vs2009 1. +14% 6. - 1% 2. +30% 7. +15% 3. +32% 8. -14% 4. = 9. -25% 10. -17% 5. + 1%
Top 100 (1 à 10) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Lites, Diets & Zero
Top 100 (11 à 20) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 100 (21 à 30) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 100 (31 à 40) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Wii and Nintendo DS **Value includes Bud Light
Top 100 (41 à 50) Source: BrandZ, Bloomberg, Millward Brown Optimor analysis
Top 100 (51 à 60) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Diets and Lites
Top 100 (61 à 70) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 100 (71 à 80) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 100 (81 à 90) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Sugar-free and Cola **Value includes stores as well as coffee sold at supermarket
Top 100 (91 à 100) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes PlayStation 2 and 3, as well as PSP
Les nouvelles entrées du Top 100 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Les plus fortes croissances (1 à 10) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Les plus fortes croissances (11 à 20) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 15par importance de la contribution de la marque à la valeur
Top 15 (par importance de la contribution de la marque à la valeur) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 10 des marques (par dynamisme) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Croissance annuelle des catégories Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 10 par valeur de marque – Amérique du Nord Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 10 par valeur de marque – Europe (UK inclus) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 10 par valeur de marque – Europe Continentale Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 10 par valeur de marque – UK Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 10 par valeur de marque – Asie Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Top 7 par valeur de marque – AmériqueLatine Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Valeur des marques et évolutionsannuelles Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Valeur des marques et évolutionsannuelles Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg *Sony value in the Technology sector does not include Games Consoles
Valeur des marques et évolutionsannuelles Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Valeur des marques et évolutionsannuelles Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg)
Valeur des marques et évolutionsannuelles Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Restated last year’s figure due to better research