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VSV Flemish Foundation for Traffic Knowledge

VSV Flemish Foundation for Traffic Knowledge. ‘ Mobiwijzer ’ a true aid for a sustainable festival, event(location) and tourist attraction Kirsten De Mulder ECOMM 2014 Florence Friday, May 10. Content. Flemish Foundation for Traffic Knowledge Belgium and Flanders

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VSV Flemish Foundation for Traffic Knowledge

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  1. VSVFlemish Foundation for Traffic Knowledge ‘Mobiwijzer’ a true aid for a sustainable festival, event(location) and tourist attraction Kirsten De Mulder ECOMM 2014 Florence Friday, May 10

  2. Content • Flemish Foundation for Traffic Knowledge • Belgium andFlanders • Festivals, events andtourism in Flanders • Recreational traffic in Flanders • Mobiwijzer • The start • What? • Why? • The idea • The process • The procedure • www.mobiwijzer.be • Contacts

  3. Flemish Foundation for Traffic Knowledge • Founded by Flemish parliament, Belgium (1990) • Umbrella / network structure • Mission: knowledge transfer on road safety and sustainable mobility • Main target groups: • transport and road safety professionals, mobility managers, teachers ... • non-professionals --> all road users in Flanders

  4. Flemish Foundation for Traffic Knowledge Onze projecten Hogescholen 18+ Secondary school 0 10 20 30 40 50 60 70 80 90 jaar Professionals Kindergarten and primary school

  5. Belgium and Flanders

  6. Festivals, events and tourism in Flanders Festivals: very popular in Flanders

  7. Festivals, events and tourism in Flanders • Others: • Rock Werchter • Pukkelpop • … But also: • Tulpenpluk • Ezelsfeesten • … Cavalcade 2013, Mechelen • Andother events such as • Company parties, New Years’ receptions... • Congresses • …

  8. Recreational traffic in Flanders • OVG 4.2. (Sept 2009-Sept 2010) = 31% of all traffic is recreational

  9. Recreational traffic in Flanders • 62% of allrecreational traffic is by private car • 71% of the distancecovered is by private car • Alsoworkingdaysand evening congestion

  10. Mobiwijzer • The start • 2009 until present: mobility management consultancy for event organizers on anindividual basis • Since 2012: alsotouristattractionsand meeting venues

  11. Mobiwijzer • What? • ‘Mobility scan’ • Set of measures • Adviceand support duringimplementation • Evaluation andpossibleimprovements

  12. Mobiwijzer • Why? • Increase share of sustainable transport torecreativedestinations • Win-win: economical, accessibility, roadsafety • Short and medium term solutions • Profitablefor… • the organizer or manager • the visitor • the immediate environment • society as a whole

  13. Mobiwijzer • Findings... • Restricted range: about 15 consultancies per year • High cost • (Also) throughour support and awareness-raising: • Creation of a market for consultants with the necessary expertise

  14. Mobiwijzer • Idea • Free first offer • Focus on awareness-raisingandself-reliance • For event organizersand managers of touristattractionsand meeting venues • Simple, practical andtailored

  15. Mobiwijzer • Process • Preliminary consultation of various partners in sustainable recreational traffic • Keysuccess factors: • Customizable tool • Website forinitial analysis, mid-term andfinalevaluation • Best practices, advice • Filter function • Questions about available information and actions taken...

  16. Mobiwijzer • Process (2) • 2. MobiWijzer website development • 3. User testingbyparticipantsfrommunicipalitiesandleisure • industry • 4. Online: inspiration and meeting day October 22, 2013

  17. Mobiwijzer • Approach • 1. Beslissingsondersteunend systeem • Basis: mobiliteits- en bereikbaarheidsprofiel. • Analyse beginsituatie. • Selectie maatregelen en acties. • Interessante partners. • Best practices & quickwins. • Praktische tips en adviezen. • 2. Een persoonlijke eventplanner • Mijn Mobiwijzer • Adviezen op tijdslijn

  18. Mobiwijzer • The website www.mobiwijzer.be

  19. Mobiwijzer • Results • 22 oktober 2013 – 31 maart 2014 • Aantal organisatoren/uitbaters dat het beslissingsondersteunend systeem doorliep & een tijdslijn creëerde: 78 • Veel voorkomende adviezen:

  20. Mobiwijzer • A new visual

  21. More information Kirsten De Mulder VSV (Flemish Foundation for Traffic Knowledge) Stationsstraat 1102800 Mechelen, BelgiumTel. +32 15 44 61 39 kirsten.demulder@verkeerskunde.bewww.verkeerskunde.be

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