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Punjab Heritage and Tourism Promotion Board - PHTPB

Punjab Heritage and Tourism Promotion Board - PHTPB. Broad-basing Hospitality Education and Skill Development. Skill Development. Broad-Basing Hospitality Education Hospitality Courses of 1-1/2 & 1 year resp. being introduced in Govt. Colleges, ITI s. Hunar Se Rozgar Tak .

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Punjab Heritage and Tourism Promotion Board - PHTPB

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  1. Punjab Heritage and Tourism Promotion Board - PHTPB Broad-basing Hospitality Education and Skill Development

  2. Skill Development • Broad-Basing Hospitality Education Hospitality Courses of 1-1/2 & 1 year resp. being introduced in Govt. Colleges, ITI s. • Hunar Se RozgarTak. • Skill Certification. • Newly Proposed courses.

  3. HUNAR SE ROZGAR TAK • The Prime Minister’s National Skill Development Council has identified Tourism/Hospitality Industry, along with Health and Information Technology for mass basing the Skill Training. The three sectors are recognized as larger generators of employment. • Hunar Se Rozgar Tak – Fully Funded by MoT (Avg.11,000/- per Trainee) Training initiative to create employable skills amongst the youth was launched in 2009-10 with a basic objective of reducing skill gap in the Hospitality & Tourism Sector. The program is fully funded by the MoT and it covers Four Hospitality related trades namely ; • FOOD PRODUCTION • FOOD & BEVERAGE SERVICE. • HOUSE-KEEPING and • BAKERY. • Each training program is of short duration of 6-8 weeks. • The training scheme is open to 8th pass unemployed youth of age between18-28 years.

  4. HUNAR SE ROZGAR TAK In Govt. (IHMs) Institutes of Hotel Management. IHM Gurdaspur State IHM, Bhatinda. FCI Hoshiarpur. Target for year 2012-13 – 350+280+400 = 1050

  5. HUNAR SE ROZGAR TAK In Pvt. Institutes of Hotel Management. Chitkara School of Hospitality. Chandigarh College of Hotel Management –CGC/Landra. DeshBhagat Institute of Hotel Management. Ryat & Bahra Institute of Hotel Management. KC Institute of Hotel Management. CT Institute of Hotel to be conducting the training program 2012-13 onwards :- Three New Institutes of Hotel Management to conduct HSRT 2012-13 0nwards. Saint Soldier Institute of Hotel Mangement. SantIshersingh Educational Society. ShriSukhmani Institute of Hotel Management. Target for year 2012-13 780.

  6. Previous Years Achievements 2010-11 and 2011-12. • Six Pvt. Institutes. • 2010 -11 184/240. • 2011-12 400/480 • Govt IHMs/FCI 2012-13 • IHM Gurdaspur 124 + 89 213 /350 • SIHM Bhatinda 135/200 • FCI Hoshiarpur 258 (140)/400.

  7. HUNAR SE ROZGAR TAK THROUGH HOTELSConducted by Starred Hotels. • 39 Classified Hotels in the State. • Nodal Training Institutes to provide the technicalities / guidelines of the program. • IHM Gurdsapur. • SIHM Bhatinda. • FCI- Hoshiarpur Initial Target of Training approx. 200 persons in 2012-13.

  8. Hunar Se RozgarTak – Senakesahyog se.Conducted in tie-up with Army Units. • Army unit at TIBRI – Gurdaspur. • Army Cantonment – Bhatinda. • Army cantonement Jalandhar/Air Force Unit Adampur. Nodal Training Institutes. IHM Gurdaspur. SIHM Bhatinda. FCI Hoshiarpur.

  9. SKILL DEVELOPMENT – 2HSRT – Driving Schools. Training Program to Impart Driving Skills. • The only Govt. School – Mukatsar. • Other recognized Schools of repute in each distt.

  10. HSRT through WGAIWomen’ Golf Association India • Basic Training Course for Golf Assistants/Caddies. • CWGA – Chandigarh Women’s Golf Association. • PWGA – Punjab Women’s Golf Association.

  11. Contemplated Courses-HSRT • Basic Fitness Training. • Basic Course in Beauty Therapy. • Basic Course in Spa Therapy. • Flower arrangement in Hotel & Events. • Photography & Videography. • Video Editing. • Technicians trained for lighting. • Routine & Technical Maintenance Skills for Heritage Tourism Sites. • Preparing and Application of Lime Mortars and Renders. • Training to Potters in Glazing. • Basic course in Travel/Tour Operators. • Soft skills. • Traditional wear.

  12. Skill Development -3NEWLY PROPOSED COURSES • Contemplated Training Programs other than Hospitality. • Basic Fitness Training. • Basic Course in Beauty Therapy. • Basic Course in Spa Therapy. • Flower arrangement in Hotel & Events. • Photography & Videography. • Video Editing. • Technicians trained for lighting. • Routine & Technical Maintenance Skills for Heritage Tourism Sites. • Preparing and Application of Lime Mortars and Renders. • Training to Potters in Glazing. (4,5,6 - Conservation and Restoration Courses)

  13. Capacity Building for Service ProvidersSkill Certification5 Days Orientation Program • Farm House Employees / owners. • Mid –day Meal Staff. • Govt. Offices – Corporations/Boards Service staff. – Punjab Bhawan – Chd. & Delhi.

  14. Contemplated Courses Under HUNAR SE ROZGAR TAK • BASIC FITNESS TRAINING. (Target-1000) • BEAUTY THERAPY-SKIN CARE (Target-500) • SPA THERAPY (Target-500) • PHOTOGRAPHY & VIDEOGRAPHY (Target-250) • VIDEO EDITING (Target-100) • TECHNICIANS TRAINED FOR LIGHTING (Target-75) • FLOWER ARRANGEMENT FOR EVENTS & FUNCTIONS (Target-250) • CONSERVATION & RESTORATION COURSES; • ROUTINE & TECHNICAL MAINTENANCE SKILLS FOR HERITAGE TOURISM SITES (Target-50) • PREPARING AND APPLICATION OF LIME MORTARS AND RENDERS (Target-40) • TRAINING TO POTTERS IN GLAZING (Target-40)

  15. BASIC FITNESS TRAININGNeed For The Course • TO CREATE EMPLOYMENT IN WELLNESS SECTOR • TO BRING THE UNEMPLOYED YOUTH INTO MAINSTREAM • TO INCREASE THE AVERAGE INCOME OF PERSON WITH GIVEN EDUCATION QUALIFICATION • NEED TO MAKE A FITTER INDIA

  16. POTENTIAL OF THE COURSE • Free lancer personal trainer (earning capacity – Rs 15,000/- to Rs 2 lacs PM) • Trainer for sports professionals (earning capacity – Rs 25,000/- to Rs 2 lacs PM) • Fitness / Sports Lecturer (earning capacity Rs 25,000/- to Rs 3 lacs PM) • Celebrity Trainer (earning capacity –Rs 30,000/- to Rs 3 lacs PM) • Personal trainer Gym / Fitness organization (earning capacity Rs 7,000/- to Rs 45,000/- PM)

  17. JOB OPPURTUNITIES WITHIN GYM • OPERATION MANAGER • GYM MANAGER • HEAD TRAINER • PREMIUM PERSONAL TRAINER • SENIOR PERSONAL TRAINER • PERSONAL TRAINER

  18. CITIES / TOWNS THE COURSE TO BE CONDUCTED The Course shall be conducted in • Ludhiana • Jallandhar • Mohali • Amritsar 5) Bhatinda

  19. Personal Care Therapy • SKIN CARE • SPA THERAPY

  20. NEED FOR THE COURSES • Creation of Skilled Beauty / Personal care Practitioners/Workforce & Entrepreneurs from the underprivileged sections of the society. • To create increase employment opportunities for the unemployed. • To give Hands on and practical acquisition of skills targeted at low to average educated profile. • To Encourage employability / self reliance /entrepreneurship

  21. Scope/Career Oppurtunities • Beauty-care is Multi- billion Industry employing millions of people • As per the recent E&Y-FICCI Wellness Report 2011 the current market size of Beauty/ wellness category is Rs. 11,000 Crores and will grow at the rate of over 30-35% every year • Average per month salary of the candidate : Rs. 7500/- PM. • The Industry will require 5,00,000 beauty professionals

  22. Area of Employability post trainings • Beauty therapy /Beauticians • Spa Therapy • Masseur • Manicurist /Pedicurist. • Make-up Practitioner • Cosmetic retail. • Entrepreneur

  23. Training Capacities Available in Punjab

  24. FLOWER ARRANGEMENT IN EVENTS & FUNCTIONSNEED FOR THE COURSE • Trained floral arrangers are not available for hotels which are specially required for various functions in banquets /events / functions. • After doing this course these students can become entrepreneurs and have start their business of floral arrangement/decoration with the minimum investment of Rs. 20,000 only. OR they may be employed by event managers, Hotels /Marriage palaces etc. • Presently the Flower Arranger’s in Chandigarh are from neighboring states.

  25. SCOPE /CAREER OPTIONS • Self-Employed Floral arranger • Employee in : • Flower Shop • Event Management Companies • Caterers / Marriage palaces • Hotels. • Internet Floral company • Home Décor Store

  26. SALARY/INCOME • The Flower Arranger’s salary starts from Rs.3000 and can go up to Rs.15000. • To start their own business the initial investment required worth Rs. 20000.

  27. TECHNICIANS TRAINED FOR LIGHTINGNEED FOR THE COURSE • Lack of knowledge of basic safety requirements. • Mostly untrained and working by hit and trial method. No proper tools are being used • Loose and shabby wiring ways which are accident prone i.e. there are no safety concerns. No. of accidents occur due to faults in electric circuits. • Lighting plays an important role in all sectors. Lack of knowledge of types of lighting and its right application. • Lack of knowledge of new available technologies. A formal training can give them exposure and helps in spreading awareness & usage of latest energy efficient and environmental friendly equipments. Need of task oriented lighting. Experienced electricians are in great demand. 

  28. SCOPE /EMPLOYMENT OPPORTUNITIES • The basic and advance technical/ theoretical knowledge in the field will increase creativity and skills. • Knowledge of lux levels, CRI etc, design layouts, lighting schemes and control, knowledge of right instruments shall help him to work efficiently. • Can get jobs in Electrical wiring and lighting schemes, maintenance, parts replacement at • Domestic. • Commercial complexes: Malls, Theatre’s, Hotels etc. • Industries • Can work with contractors (even dealers of lighting systems keep their team of skilled workers for installation s at the client end) or as contractor Can open their general electrical repair shops. • Can work with the event managers in organising parties, shows etc where lighting plays biggest role. • Studio lighting: key lighting, back lighting and fill lighting • Opportunities in landscape lighting, façade lighting, high mast lighting; flyovers, airports, open parking areas.

  29. SALARY STRUCTURE • Daily wages @ Rs 200 – 300 depending upon skill and experience • Self employed can earn Rs 10,000 – 12, 000 per month • Industries and studios @ Rs 5000 – 7000 per month • Cruise @ Rs 20,000 – 25,000

  30. PHOTOGRAPHY & VIDEOGRAPHYVIDEO EDITINGNEED Photography & Videography Course • Available work force is not trained professionaly. • Mostly untrained and working by hit and trial method. • Taking routine Photographs/Video and creativity is lacking. • Ethics in the field of Photography is missing as well as journalistic aptitude. • Growing Profession. • Media is in expansion mode and Advertising/Public Relations/Concept Photography/Documentary/Corporate Films/Citizen Journalism/ Visuals for online media are in great demand. Also, in Weddings & Event Functions.

  31. Need for Video Editing • 24 X 7 Television Channels look for software/content which is well edited so trained people have great scope. • Production houses also supply video content to Audio/ Visual media and New Media and its editors are in great demand. • Video Editors who can also do VFX,GFX and CGA are most sought for. • Independent show, contribution towards documentary, corporate films, show reels, Advertising and PR campaign’s need good video editors. • Convergence of media and minimum or only one person can do all the expected work is preferred and backpack journalism is slowly coming in India as well so the course may prepare the man power.

  32. Scope/Employment Opportunities • Training in the field will increase creativity and skills. • Knowing basic and advance technical/ theoretical knowledge will make better Photographer/Videographers/Video Editors. • Media- Audio/Visual needs skilled professionals that can be met by doing the course. • Self employment, Production houses-Television/Films, Concept and Theme Photography, Reality shows, Advertising and Public Relations firms need good photographer/ Videographers and also Video Editors. • Technical advancement with regard to camera/equipment/editing software are rapidly advancing and can be met only by trained professionals.

  33. AVERAGE SALARY/INCOME • TV Channels especially in Punjabi are coming up like Star/ ABP is now in Punjabi, Tehalka, Channels of print media organizations are lined up, PTC, Day & Night, Doordarshan is expanding, Educational TV/ EDUSAT, CEC, Electronic Media Production Centre, at various places functional/ coming up. • Channels focusing North India are in fray • Good Video editor earns in hourly basis. • Video Editors can be recruited in a salary Rs. 12000 to 20,000/ per month. • Photographers and Videographers work on the assignment/ job basis if not employed permanently. • Videographers earn Rs. 12,000 to 18,000 per month average salary. • Still photographers may get Rs. 10,000 to 15,000 per month initial salary.

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