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Integrating with Language

Integrating with Language. Words. Merging Content Development with the Localization Process . November 19, 2003. Grainne Maycock Tina Smith. Introductions. Moravia Worldwide Axiom Creative Consulting. Agenda. 1) Axiom Company Background 2 ) Moravia Company Background

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Integrating with Language

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  1. Integrating with Language Words Merging Content Development with the Localization Process. November 19, 2003 Grainne Maycock Tina Smith

  2. Introductions • Moravia Worldwide • Axiom Creative Consulting

  3. Agenda 1) Axiom Company Background 2) Moravia Company Background 3) Defining the need within your organization 4)Integrating Content Development & Localization - Step 1: Identifying Integration Points - Step 2: Defining the Integrated Process - Step 3: Ensuring Successful Implementation 5) How the Integrated Process Delivers to Clients 6) Questions & Answers

  4. Axiom Company Background • 20 years of technical communications experience • Specializing in corporate marketing, training and Technical Communications • Creative Consulting • Managed Service Solutions

  5. Moravia Worldwide Background • Full Service Localization company founded 1990 • Global locations and Eastern European HQ • Privately owned with no mergers or acquisitions • Testing, Engineering, Project Management in HQ • Translation in-country • Consulting: Ireland, US, Europe • Strategic partnerships: • Axiom • Segue

  6. Defining the need within your Organization Do you have one or more of the following? • Large content creation requirements (help, web etc) • Need to localize that content? • Pressure to do more development and localization with fewer resources?

  7. Defining the need within your Organization (cont'd) Do you have one or more of the following? • Pressure to reduce cost of development and localization and reducing rates not enough? • Staff hiring freeze? • If yes, then integration and outsourcing could be key

  8. What will we cover? • Identifying the integration points for development and localization • Defining the integration process • Ensuring a successful outcome • Benefits: time to market and cost • Examples relevant to you • Questions & Answers

  9. Integrating Content Development and Localization • A solutions-based, cost-effective approach • to create the highest quality multilingual deliverables

  10. Step 1: Identifying Integration Points • Respond to project request • Analyze project with client interview • Develop integrated response • Develop Project Definition Document • Define project deliverables, schedules, and resources • Establish roles and responsibilities • Identify any tailored reports for customer • Financial-based reports to show cost savings • Consulting-based reports to illustrate process improvements and time-saving recommendations

  11. Identifying Integration Points (cont’d) • Customer-Tailored Financial Reports • Burn-line reports to see trends in spending and forecast purchase order usage rates and dates • Actual spend reports to track invoice-based spending by job category and spending vs. quarterly budget • Customer-Tailored Consulting Reports • Status reports for a high-level look at program elements • Issues reports that use at-a-glance graphics to show project health

  12. Step 2: Defining the Integrated Process • Collaborate on combined development cycle • Schedule project kick-off meeting • Address scope, expectations, resources, and budget • Incorporate localization processes early in content development to deliver proactive, cost-effective solutions • Develop tiered master schedule • Identify alpha, beta, and final development and reviews • Map out milestones, including status meetings and handoffs for content development and localization • Use integrated process to analyze, update, and archive as the project progresses

  13. Defining the Integrated Process (cont’d) Sample Life-Cycle Localization Alpha Development Gold Master Development Beta Development Localization of all Customer Content Hand-Off to Moravia Hand-Off to Customer Content Development

  14. Step 3: Ensuring Successful Implementation • Implement the integrated solution • Use status meetings to proactively keep project on-track • Deliver joint status reports • Use tools to track implementation of project • Conduct post-project review • Discuss successes, opportunities, and best practices, with internal and external team • Collaborate with team to capture valuable feedback • Archive results

  15. How the Integrated Process Delivers to Clients • Less “touch points” for the client during the project, saving time and resources • Decreased learning curve for the localization team, as they have been involved from the beginning of the project • Proactive and cost-effective handling of localization issues during content development instead of afterward

  16. How the Integrated Process Delivers to Clients (cont'd) • Integrated localization for smooth handoffs throughout project versus one bulk handoff of content • Active project management from both teams during entire process provides solid and professional communication

  17. How the Integrated Process Delivers to Clients RESULT: Increased efficiencies and decreased time to market

  18. Questions?

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