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Moving Forward: pac creation

Moving Forward: pac creation. Presentation for American Public Transportation Association By Nancy Bocskor Friday, October 28. The Nancy Bocskor Company. Reasons to create a PAC. You get to set the scope of what the PAC does to promote your issues

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Moving Forward: pac creation

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  1. Moving Forward: pac creation Presentation for American Public Transportation Association By Nancy Bocskor Friday, October 28 The Nancy Bocskor Company

  2. Reasons to create a PAC • You get to set the scope of what the PAC does to promote your issues • PACs are long lasting: you build an organization and donor structure that lasts more than a session of Congress • You can get lots of people involved: PACs build grassroots networks as well as fundraising components • They allow you to think BIG: spread the message • PACs give you a place at the table

  3. Foundation of Giving • Understand why donors support PACS: • Protects the “bottom line” • Ideologically driven – supports “the cause” • Wants to be a stakeholder with influence • Respond to individual request for help (someone asked!) The Nancy Bocskor Company

  4. The Facts: • Ensure strong officer and/or Board support: this buy-in is essential to success • Highlight a legislative enemy to generate support • Competition is greater than ever for political money: you must be creative and communicate value for your PAC The Nancy Bocskor Company

  5. What works: • Put Board members on the PAC letterhead: • 100% participation shows unity & leadership • Use one or two legislative initiatives which show how inaction costs your industry (and their bottom line) • Create donor clubs with rewards (pins, events, special recognition) The Nancy Bocskor Company

  6. What works, continued: • PAC donors give PAC check to elected official back in the district – take photos (this significantly drives up PAC $$) • Enlist membership input into candidate selection process through local meetings and questionnaires so your issues get more focus The Nancy Bocskor Company

  7. What works, continued: • Develop separate communications to highlight donors with presentation photos • Use PAC communications to articulate positive reasons that PACs exist – and why giving is important • Report to membership about how PAC disbursements were made after elections The Nancy Bocskor Company

  8. Questions & Comments Contact Nancy: nbocskor@gmail.com or (703) 276-7488 The Nancy Bocskor Company

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