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Membership growth

Attracting new members and retaining existing members. Membership growth. Jenni Maclean Immediate Past Commodore Blairgowrie Yacht Squadron. Membership Growth. Membership Growth at BYS. Maximising new members at BYS. Open days Tackers Development plans. Open Days.

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Membership growth

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  1. Attracting new members and retaining existing members Membership growth Jenni Maclean Immediate Past Commodore Blairgowrie Yacht Squadron

  2. Membership Growth

  3. Membership Growth at BYS

  4. Maximising new members at BYS • Open days • Tackers • Development plans

  5. Open Days • Displays at local shopping village • Activities at Club • Interest register – 310 contacts • Follow-up – 31 memberships

  6. Tackers at BYS • Tackers I, II & III • 278 enrolments • Incentives • membership withenrolment • joining fee reduced / waived • 28 memberships • Mum, dad and kids • Family, friendship, sailing

  7. Development plans • Refurbished Scotts’ Shed • Clubhouse redevelopment plans • Safe boat harbour extension plans

  8. Membership Growth

  9. Minimising resignations at BYS • Junior & youth development • Facility renewal • Social activity • Keeping traditions

  10. Junior & youth development • Training • Coaching • Leadership • Social • sailing • other

  11. Facility upgrade • Scotts’ shed • Safe Boat Harbour • hard stand • sports boats • travel lift • short term berths • Clubhouse • bistro • race control • functions

  12. Social activity • Membership groups • kids • families • oldies • Recognition • racing • volunteers • 50 year membership

  13. Keeping traditions • Opening Day • Blessing the fleet • Club regalia • Junior Club Captains

  14. Membership information • Gather meaningful data • Analyse the data • Act on the findings “If you don’t measure it, you can’t manage it”

  15. Membership Growth

  16. Thank you BLAIRGOWRIE YACHT SQUADRON 2013 Victorian Yacht Club of the Year

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