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Maximizing Ticket Sales at Alton Towers: Channels of Distribution

Learn how Alton Towers Resort optimizes ticket sales through various distribution channels like Gate Sales, Advance Booking via Telephone and Internet, and Outside Agents such as Local Hotels, Ferry Companies, Tour Operators, Online Ticket Agents, and Coach Operators. Discover the advantages of these channels for both the resort and outside agents.

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Maximizing Ticket Sales at Alton Towers: Channels of Distribution

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  1. Channels of Distribution

  2. Not all tickets are sold at the gates of Alton Towers. Channels of distribution describes the ways in which a product reaches its consumers. In this case it’s the different ways tickets are sold.

  3. The Alton Towers Resort distributes its tickets through a range of channels: • Gate Sales • Advance Booking (Telephone and Internet) • Outside Agents

  4. Over one third of tickets are sold by outside agents: • Local Hotels • Ferry Companies • Tour Operators • Online Ticket Agents • Coach Operators

  5. What are the advantages of selling tickets in this way to: • The Alton Towers Resort? • The outside agent?

  6. Channels of Distribution

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