ALDI INSIGHT DECK

1. ALDI INSIGHT DECK Growth markets and strategic initiatives June 2013 MATTHIAS QUECK Research Director

2. Introduction Major Strategic Initiatives Key Markets Conclusions & Implications Further Reading Contents All data correct at time of publishing.

3. 1. Introduction

4. Germany-based Aldi, divided into Aldi Nord (North) and Süd (South), is the world’s leading hard discount grocer and the inventor of this concept. It has a single-format strategy with a presence in Europe, Australia and the US, where Aldi Nord also owns Trader Joe’s supermarkets. Aldi is focused on efficiency and cost control through limited assortments, limited services, low prices, small footprints and private labels. Unternehmensgruppe Aldi Süd, Mülheiman der Ruhr, Germany UnternehmensgruppeAldi Nord, Essen, Germany • Corporate Structure • 1. Introduction Supermarkets, USA Discount stores Discount stores, Europe Trader Joe’s Aldi (Nord), Germany Aldi Süd, Germany Aldi, France Aldi, US Aldi, Netherlands Hofer, Austria Aldi, Belgium I N T E R N A T I O N A L C O-O R D I N A T I O N B O A R D Aldi Suisse, Switzerland I N T E R N A T I O N A L C O-O R D I N A T I O N B O A R D Aldi, Luxembourg Aldi, Hungary Aldi, Denmark Hofer, Slovenia Aldi, Spain Aldi, United Kingdom Aldi, Portugal Aldi, Ireland Aldi, Poland Aldi, Australia Depending on size, each country company has between one and 35 legally independent regional branches. Source: Planet Retail

5. Active Withdrawn Aldi Nord Banners: Aldi, Trader Joe’s Aldi SüdBanners: Aldi, Aldi Süd, Aldi Suisse, Hofer • Global: Aldi’s global presence is largely limited to developed markets in three continents. • 1. Introduction Western Europe Central Europe USA Australia