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The Entertainment Industry

The Entertainment Industry. And Leisure Begot Entertainment Chapter 1. Entertainment concepts. Leisure time - activity outside of work Performance - engaging activity Game playing - amusement with an element of chance. Leisure as big business. Changing demographics

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The Entertainment Industry

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  1. The Entertainment Industry And Leisure Begot Entertainment Chapter 1

  2. Entertainment concepts • Leisure time - activity outside of work • Performance - engaging activity • Game playing - amusement with an element of chance

  3. Leisure as big business • Changing demographics • Annual revenues of over $100 billion • Triad - amusement, entertainment, recreation leisure activities • Ent. content - live performances, interactive experiences, media

  4. Entertainment experiences • Passive - absorbing only • Educational - active engagement in problem solving • Escapist - immersion providing a respite from real life and work (parks, games) • Esthetic - immersion in cultural experiences (art, nature)

  5. Cirque de Soleil’s Ka

  6. Theoretical principles • Perishability • Intangibility • Temporality • Sociability

  7. Play theory • Voluntary activity • Apart from reality • Limited by time and place • Rules based • Social community • Symbolic secrecy • Has rituals, ceremony and venues • Four types of play as pleasure

  8. Gaming • Competition based - skill • Chance based - gambling • 5.3 million online game players in US • Most potential for growth in Asia

  9. Experience forms • Live performance as dance, opera, musical concerts, theater, circus, sports • Geographical destinations and places • Attractions and themed venues or places where entertainment is contained • Media, including television and movies • Celebrities and stars who perform

  10. New York’s Guggenheim Museum

  11. Star Power - Johnny Depp

  12. Industry nuances • Global ad agencies • Volatility & cannibalism • Entertainment moguls • Audience-based economics • Ethics

  13. McCann Erickson DDB Worldwide Western Media Grey Advertising TWBA Young & Rubicam Saatchi & Saatchi Columbia pictures Universal Disney Warner Bros. ABC TV Showtime, Sony News Corp. Global ad agenciesagency client

  14. Entertainment moguls • Barry Diller - Internet and retail empire • Rupert Murdock - News Corp, MySpace • Robert Iger - Disney • Judy McGrath - MTV • Leslie Moonvess - CBS

  15. Industry economics • Few popular products offset losses • Large per-unit marketing expenditures • Ancillary markets have large returns • High capital costs • Fixed production costs • Unique & original products • Technological advances for masses • New delivery methods evolving

  16. Ethical issues • News quid-pro-quo • Reviewer payoffs • Radio DJ payola • Talent, modeling agencies into fraud • TV code of self-regulation • Codes of ethics - conflict of interest, confidentiality

  17. Questions for discussion • How have the changes in the way we experience leisure time been reflected in the significant growth of the industry? • What role do ethics and codes of ethics play in entertainment marketing? • What recent mergers have impacted the industry? How?

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