1 / 29

Xing Rui (Josie) Tang Siyang (Grace) Lin Zhihan (Chilly) Li Qinyue (Carol)

Xing Rui (Josie) Tang Siyang (Grace) Lin Zhihan (Chilly) Li Qinyue (Carol). Introduction. The Carrefour group: a world leader in distribution An international retailer promoting the growth of local economics. History.

Download Presentation

Xing Rui (Josie) Tang Siyang (Grace) Lin Zhihan (Chilly) Li Qinyue (Carol)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Xing Rui (Josie) Tang Siyang (Grace) Lin Zhihan (Chilly) Li Qinyue (Carol)

  2. Introduction • The Carrefour group: a world leader • in distribution • An international retailer • promoting the growth of local economics

  3. History • 1959:Carrefour was established. • 1960:The first Carrefour store opened and was an immediate success. • 1963:Carrefour established its first hypermarket. • 1970:The company went public. • In the 1970s-80s:International Growth

  4. In the 1990s:Carrefour continued growth • In the late 1990s and Beyond: Strategic Acquisitions • In 2008: Continuing growth in a challenging environment History

  5. Industry Analysis The exchange of food and weapon Traders Retail Industry Shops Stores(Specialty shops) Department store Shopping Centers and Malls

  6. Global Issue • China • India • Russia Emerging Markets

  7. China • Until 1990s, foreign retailers • began to be allowed in. • Largest City Second and third tier cities

  8. India • Wal-Mart: • The Announcement of Openness • Metro: • Planning to Corporate with • Local Government • Tesco: • A Successful entry

  9. Risks • Fierce competition with the • traditional trade. • Business management of • Retail Industry in emerging markets. • The counterfeit problem. • The transportation cost

  10. Future Trends • Recruiting local people • Approaching the market • Innovating

  11. Company Analysis --Strengths • Market leader • Brand recognition • Focus on competitive prices • --Weakness • Stagnant sales in France • Declining of profitability • Losses for on-line business

  12. Opportunities • Strong growth potential in Asia • New stores • Agreements with Coop Atlantique • Threats • Stiff competition from discount retailers in France • Increasing labor costs in Europe • Poor retailing outlook in the Eurozone

  13. Global Expansion • Win-win target: • both in France, and all subsidiaries • Encourage local economy

  14. Expanded Steps • Started as a family store • 1960s:nonfood business • OCCUPIED MARKETS: undeveloped countries Examples South America Paris

  15. Conducting Social Audits • Local Specialties • Labors: wages and hours

  16. Sustainability • Economic • Social • Environmental

  17. Purposes: goods quality and safety, time-efficiency

  18. New Departments • Retain the original architecture • Proper sites to build • Traffic jam vs. public safety • Urban • Rural

  19. Recruitment • SKILLED people • Fair ranking management • Training and motivation • Men and women • Local and expatriate staff

  20. Competitors • Tesco • Metro • Wal-Mart

  21. Tesco ----Every shopper needs every little help • The fourth largest global retailer • The first movement among the top • The humanistic care • The most potential competitor Korean Market

  22. Metro Group • NO.1 in German Retailer Market • Media Markt, Saturn: Electronic Retailers • Metro Cash & Carry: No credit account • Real (including Extra), GaleriaKaufhof • Experiences in self-service wholesale

  23. Wal-Mart • The largest one in the world’s retail industry • In 1990, beating Sears and K-Mart • The most significant reason for • customers’ shopping there----Low Price

  24. Chinese Markets’ competition between two giants • The 100th store in China in 2007 • Quick Expansion---from metropolis • to central and western of China. • Local Product Sourcing • Flexibility and Creation

  25. Short-term Recommendations • Experienced Employees • Local specialists vs. Expatriate staff • Political involvement • Political inclination caused to profit crisis (China)

  26. Long-term Recommendations • Improving company's image • Making more effort on global expansion

  27. On track to attain 2008 objectives • Continuing and deepening action plan • Carrefour well positioned to continue growing in a challenging environment • Essentially a food retailer • Multi-format • Increasingly international • Solid debt profile Conclusion

  28. Thanks !

More Related