1 / 14

Rhetorical Analysis of Michigan Tourism Marketing

Rhetorical Analysis of Michigan Tourism Marketing. or How to escape “to-do lists and busy schedules screaming for our attention…Here Michigan tourism lets unspoiled nature and authentic character revive our spirits.”. Purpose :.

kylar
Download Presentation

Rhetorical Analysis of Michigan Tourism Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Rhetorical Analysis of Michigan Tourism Marketing or How to escape “to-do lists and busy schedules screaming for our attention…Here Michigan tourism lets unspoiled nature and authentic character revive our spirits.”

  2. Purpose: The subject of this rhetorical analysis is the home page for Michigan’s tourism enterprises. Under the advertising campaign, “Pure Michigan,” this web page is intended to provide a broad variety of tourism information http://www.michigan.org/

  3. Mission Statement: The Mission Statement of the website is immediately shared with the audience as the first sample of text on the web site.

  4. Layout: • Effectively appeals to audience • User Friendly • Easy to Navigate

  5. Aesthetic Appeal: • Color Scheme • Background Photograph • Foreground • Font Choice

  6. Text Choice: Heading Text • Formatted so that they “pop” off the page • Font has rounded edges • Variety of colors • Larger font size Page Text • Standard font type • Sharp, formal feel • Standard color and contrasting background

  7. User Friendly: • Tabs for Easy Navigation • Search Engine • Links to DSEs

  8. User Friendly: • Tabs for Easy Navigation • Search Engine • Links to DSEs

  9. User Friendly: • Tabs for Easy Navigation • Search Engine • Links to DSEs

  10. Easy Navigation: • Drop Down Menus • Specific Headings • Drag and Drop Menus • No Clicking

  11. Audience: • intended audience is potential tourists • a tourist is an individual who is visiting a particular destination for a limited period of time • Tourists have expendable Income

  12. Conclusion: • The formatting and web design of the site lend themselves to achieving the overall purpose of reaching a wide range of potential tourists • The inherent simplicity allows the potential user to quickly and easily identify where to find the information they are seeking

More Related