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What’s Hot Around the Globe? Beer!

What’s Hot Around the Globe? Beer!. What’s Hot Around the Globe Scope of Project. SCOPE: Report world-wide beer industry highlights from ACNielsen’s Executive News Report on Food and Beverages.

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What’s Hot Around the Globe? Beer!

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  1. What’s Hot Around the Globe?Beer!

  2. What’s Hot Around the GlobeScope of Project SCOPE: Report world-wide beer industry highlights from ACNielsen’s Executive News Report on Food and Beverages. GEOGRAPHY: International – Based on 66 key markets around the world. These markets account for 90% of the world’s real GDP and 75% of the world’s population. CHANNEL(S): Grocery, Drug, Mass Merchandise and Convenience USERS: Retail Sales Personnel and Wholesalers SOURCE DATA: AC Nielsen’s Executive News Report “What’s Hot Around the Globe: Insights on Growth in Food & Beverages” December 2006 Study Notes: - Over 100 food and beverage products were included, they were grouped into 12 larger product areas for the purposes of the study. - Local currency was converted to US dollars using a constant exchange rate across the two years to obtain a global perspective. - Time period: Information was collected for 12-month periods ending mid-year 2005 and 2006. Due to differences in timing of data collection in some locations around the world, the actual mid-year data could vary as much as 4 weeks, however, each market compared consistent 12-month year-over-year figures. LOCATION: ABM.COM > Retail Sales Tools > Competitive Advantage > Beer Category Advantage PUBLISHER: Sales & Market Analysis, Retail Business Solutions QUESTIONS: Mike Lemp at (314) 577-2685 or Lori Smith at (314) 577-2760 DATE: April 2007 NOTE: Entire study can be found on SMA web site. I:SO/RBS/ST/Act/ACN/What's Hot...ppt

  3. The Alcohol Beverage Category is Growing Globally Global Growth by Product Area (US $ Million) (Number of markets in parentheses) Executive News Report from ACNielsen Global Services Dec 2006 I:SO/RBS/ST/Act/ACN/What's Hot...ppt

  4. Beer Dominates Global Alcohol Beverage Growth! Growth within Alcohol Beverages (US $ Million) 5% 3% 4% -4% 4% 11% Executive News Report from ACNielsen Global Services Dec 2006 Liquor = Spirits I:SO/RBS/ST/Act/ACN/What's Hot...ppt

  5. The Beer Category is #1 in Overall Food & Beverage Growth Globally! • Food & Beverages grew globally at 4% through mid-2006 • The beer category is the largest contributor with $4 BILLION in growth! • Beer is $1.2 BILLION greater than the #2 category, RTD Carbonated Beverages, and more than 3x greater than Wine with $1.3 billion at #9! Global Growth in Food & Beverage Products Top 10 Categories - Dollar Growth Value Executive News Report from ACNielsen Global Services Dec 2006 I:SO/RBS/ST/Act/ACN/What's Hot...ppt

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