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Creating Change Through Social Media

Creating Change Through Social Media. Educating on Policy Empowering your Voice. Engaging Individuals. Amy O’Connor Lilly Digital Government Affairs August 2013. Content Notice.

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Creating Change Through Social Media

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  1. Creating Change Through Social Media Educating on Policy Empowering your Voice. Engaging Individuals. Amy O’Connor Lilly Digital Government Affairs August 2013

  2. Content Notice Because of the real-time nature of social media and its ongoing, random display of brief content from individual users, the content of status updates and other posts cannot be anticipated in advance. The display of this third-party information during training sessions should not be interpreted as an endorsement of such content.

  3. The Social Media Landscape

  4. Socialnomics

  5. The internet is a driver in informing and shaping policy issues 19% in 2009 46% in 2009 Source: Edelman Capital Staffers Report , 2011

  6. Digital Advocacy is on the rise and shaping policy • Since 2009, there has been a 30 point increase in senior staffers around the globe who consider social networks to be effective • 60% of these staffers first learn about an issue online • 1/3 changed their position on a policy issue based on the information they read online Source: Edelman Capital Staffers Index , 2011

  7. Turning Online Engagement into Offline Activism Source: PEW and Mashable, 2012

  8. Educate, Evolve, Engage, Empower

  9. Our Mission Champion the public policies necessary to ensure individuals have access to the safe, effective, and breakthrough medicines of today and tomorrow.

  10. Our Mission

  11. Why digital engagement? Digital and social engagement is changing how we operate in the world. It is about people. It is about transformation. It is about collaboration. It is about YOU.

  12. How do we do this?

  13. But what does this really mean? • Championing public policies to improve health. • Demystifying D.C. acronyms that have great impact on patients. • Letting people know what we’re advocating for and (more importantly) why. • Giving a voice to you!

  14. Talking about the issues Examining the public policy steps necessary to improve public health, ensure patients have access to medicines, and that medicines are safe and effective, while continuing to invest for future medicines.

  15. Demystifying Acronyms PDUFA MODDERN Cures FOBs COPES IPAB HCR OPSA EHB

  16. Target: Don’t be all things Listen Learn Discuss Shape

  17. Message: Have a focus

  18. Messaging: Have a perspective

  19. Resources: Provide valuable content

  20. Diversify: Demonstrate breadth of impact

  21. Diversify: Build Coalitions We are a diverse coalition of individuals and organizations who believe that a robust, united and vibrant community of empowered advocates can have a real impact on the policy decisions that will improve our health.

  22. Amplify: Tell the story

  23. Amplify: Use new platforms

  24. Calls to Action: Ask people to engage

  25. Engage: People will respond The Question: The Result:

  26. Engage: Your voice matters most

  27. Amy O’Connor aoc@lilly.com Questions?

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