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Digital Media Grays School of Art. Cameron Craddock Course Leader - BDes Design for Digital Media Design for Industry Programme Grays School of Art, Aberdeen September 2007. Bachelor of Design Course. Study Digital Media @ Grays School of Art. Cont. What is Digital Media?.
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Digital MediaGrays School of Art Cameron Craddock Course Leader - BDes Design for Digital Media Design for Industry ProgrammeGrays School of Art, Aberdeen September 2007
Bachelor of Design Course • Study Digital Media @ Grays School of Art Cont.
What is Digital Media? What does this subject involve? • Digital Media is the creative use of digital technologies. • It is a fast-moving and exciting industry, spanning a diverse range of design disciplines and dynamic subject areas. • Fuelled by the advance of digital technologies and the expanding telecommunications and entertainment sectors. • A discipline which which spans art, design and computing. • Digital Media combines creativity and innovation and is focussed on the commercial context of design. Cont.
What is a Digital Media Designer? Role & Responsibilities • Use industry standard applications and equipment. • Require a thorough understanding of design principles. • Involved in the creation interactive products including CD-ROMs, websites, animations and computer games. • The new media industries are thought to be worth £15bn to the British economy, with the computer games industry now out-selling CD music sales world wide. • Consequently, there is great demand for designers who can work effectively across new media. Cont.
Digital Media Subjects Key Disciplines & Areas of Employment • Interactive Media • Motion Graphics • Digital Video & Audio Production • Animation & Illustration • 3D Computer Modelling • Special Effects • Internet & Web design • Computer Games Design Cont.
Digital Media @ Grays School of Art Digital Media Course Information • The Course is designed to enable the student to develop a skill set which spans design and computing. • Issues of design culture and context are examined through lectures and seminars, with study trips to, and visits from, leading designers and companies. • The course also incorporates an international exchange programme with other institutions in Europe. • Study Options: Full Time Duration 4 years. • Underpinning the curriculum is an internationally recognised research base. Cont.
Digital Media @ Grays School of Art Digital Media Course Information • Staff have served as consultants to the Design Council and government departments, written books on design for industry and have designed products for blue chip companies. • There is a strong emphasis on design theory and methods, visualisation and communication, user focused problem solving and the use of digital technologies. • The use of integrated projects, is fundamental to the Course, encouraging students to avoid compartmentalised thinking and provides a practical focus and context for the delivery of subjects including interface design & motion graphics, digital video & audio production, animation, 3D computer modelling, special effects, web and computer games design. Cont.
Examples of Digital MediaStudent Work Interface Design & Motion Graphics
Examples of Digital MediaStudent Work Digital Video & Audio Production
Examples of Digital MediaStudent Work 2D & 3D Animation
Examples of Digital MediaStudent Work 3D Computer Modelling
Examples of Digital MediaStudent Work Special Effects
Examples of Digital MediaStudent Work Internet Design
Examples of Digital MediaStudent Work Computer Games Design
Examples of Digital MediaStudent Work Illustration
Digital Media @ Grays School of Art Recent Graduates are employed as • Graphic & web designers • Computer game developers • Animators • Multi-media design consultants • Music and digital video producers • For further information and examples of student work visit: • http://www.graysdigitalmedia.co.uk - Showreels Cont.
Digital Media Designers Pixar- Animation Studios Cont.
Digital Media Designers Rockstar Games- Creators of the Grand Theft Auto games. Cont.
Digital Media Designers Kyle Cooper - Film title designer. Founded -Imaginary Forcesand more recently,Prologue Films Cont.
Digital Media Designers 2Advanced Studios – Progressive Media Consultancy. Cont.
Digital Media Designers Teknoel – Graphical User Interfaces and Design Cont.
Digital Media Designers Shilo Design – Creative Production Studio. Cont.
Digital Media Designers AKQA – Creative Production Studio. Cont.
Digital Media Designers Ben Miners- Print and motion graphics – Graphik Boutique/ Cont.
Digital Media Designers Daniel Brown - Creative Programmer and Art Director. Cont.
Digital Media Designers Yugo Nakamura - Innovative Japanese web developer. Cont.
Digital Media @ Grays School of Art Recent Graduates are employed as • Graphic & web designers • Computer game developers • Animators • Multi-media design consultants • Music and digital video producers • For further information and examples of student work visit: • http://www.graysdigitalmedia.co.uk Cont.
Applying to Digital Media Further information available from • You should apply to Digital Media through UCAS (Universities and Colleges Admissions System). • http://www.ucas.com • UCAS Codes:Institution Code: R36 - The Robert Gordon UniversityCourse Code:W280 - Design for Digital Media
Applying to Digital Media When should I apply to the course? • You should submit your application form between September and January.We will consider all applications received at UCAS before June (if places are still available). After this date your application will be held for ‘Clearing’ (see below).The deadline date for applications is 30th June.Applications received after 30th June are then entered into Clearing.
Applying to Digital Media Further information available from • www.graysdigitalmedia.co.uk • www.rgu.ac.uk - go to the ‘How to Apply’ section for a full application guide. • RGU Admissions Dept.SchoolhillAberdeenScotlandAB10 1FRtel : 01224 262728email: admissions@rgu.ac.uk • www.ucas.com
Got a question? Visit our web site for further information on • Portfolios • Qualifications • Interviews • Making contact • Arranging a visit • Asking a Question • www.graysdigitalmedia.co.uk
What is a Digital Media Designer? Thank you • Questions? • Cameron CraddockCourse LeaderBDes Digital MediaDesign for Industry ProgrammeGrays School of ArtThe Robert Gordon UniversityGarthdee RoadAberdeenAB10 7QDe: c.craddock@rgu.ac.ukt: (01224) 263621