N.G.A. 2013 Student Case Competition

1. N.G.A. 2013 Student Case Competition Nathan Boone Christy Cummins Tamara Markle Ken Salt

2. Problem • Decreased market share • Increased competition • Depressed local economy • Reduced foot traffic

3. Solution: Chief’s Homestyle Meals • A complete meal solution • A private label product • Packaged onsite • Serves 2+ people • Affordable • Healthier option • Convenient

4. Solution: Chief’s Homestyle Meals 2 person serving / $12.00 (estimated) 4 person serving / $20.00 (estimated) Meals include an entrée, 2 side dishes, and a 4 pack of artisan bread rolls. Meals and side dishes are packed in 2 serving size amounts.

5. Something for Everyone • College students • Young professionals • Families with young children • Low income families • Families with older children • Empty nesters

6. Something for Everyone • College students • Young professionals • Families with young children • Low income families • Families with older children • Empty nesters

7. Something for Everyone • College students • Young professionals • Families with young children • Low income families • Families with older children • Empty nesters

8. Something for Everyone • College students • Young professionals • Families with young children • Low income families • Families with older children • Empty nesters

9. Implementation - Cost • Return on Investment per store • Annualized Profit Contribution $69,232 • Annualized Capital Expenditure $54,000 • ROI = 1.28 • Payback Period • 9.4 Months • Recommended to pilot in Celina, OH

10. Implementation - Timeframe

11. Relevance • Brand awareness • Unique • Meets an unsatisfied need • Supports the community • Increases market share

12. Future Outlook Chief’s Homestyle Meals Celebrity chef cook-off Meals for needy Promote loyalty program through surveys Weekend cookouts with local radio personalities Recipe contests

13. Questions?