Before we start

1. Before we start With confidence, we forward this document of credentials. We are one of the oldest names in advertising agencies of India having accreditation since 1942. This existence of 65 years speaks for its standing in the volatile field of advertising. Our team of professionals have the desired experience in working for Government, PSUs and Private Sector clientele. We assure you that once awarded an opportunity, we shall assign our senior-most professionals to serve your esteemed organisation. This document gives you a brief insight into our strengths and capabilities. In addition, however, if your require any further detail or clarification, we shall be more than happy to comply.

2. End to End Communication Solutions “As a professionally managed Advertising Agency, our mission is to deliver cost effective end-to-end communication solutions that recognise our customers’ priorities and embrace their business goals. Towards this we are driven by a commitment to strong strategic partnerships, not transactions of budgets. We realise that the better we understand the relationship between your marketing needs and your broad business priorities, the more value we can add to our services. This proactive style of operations ensures that we remain constantly attentive and deliver best in class solutions. This endless endeavor leads to long term relationships, the reward that we aim to achieve.”

3. We succeed through your success Professionals at ACI are a fine blend of advertising and marketing having proven capabilities to offer you the most cost effective communication solutions. This conglomeration of professionals imbibe their expertise and experience to create communications that generate the desired response. The money you spend shows up in the form of superior creative solution. ACI treats itself as an extension of your organisation, going beyond agency-client boundaries by providing market enhancing, cost cutting solutions. This bonding is constantly strengthened by initiating innovative ideas to realise long term corporate objectives besides achieving short term goals.

4. ACI At a Glance… Established : 1942 Regd. Office : The Advertising Corporation of India Pvt. Ltd. 1 & 2 Old Court House Corner, III rd Floor, Kolkata-700 001. Tel. : 033-65347887, 22436076 Telefax No. : 033-22302107. E-mail : acikolkata@acinet.in Strength : 18 DELHI Branch Office : The Advertising Corporation of India Pvt. Ltd. 1701, Nirmal Tower, 26 Barakhamba Road, New Delhi - 110001. Tel. : 011-23353376, 23713376 Telefax No. : 011-23723373 E-mail : acidelhi@acinet.in, aci1942@gmail.com Strength : 15

5. ACI At a Glance… BHUBNESHWAR Office : The Advertising Corporation of India Pvt. Ltd. Plot No. 312, Bomikhal, Bhubaneshwar - 751010 Tel. : 0674-2588767, Telefax No. : 0674-2588767 Nihar Muduli Mob. : 09437314865 E-mail : acibhubaneshwar@acinet.in Strength : 6 BANGALORE Office : The Advertising Corporation of India Pvt. Ltd. NPlot. No. 109, No. 357, 6th Cross, 7th Main R.P.C. Layout, Vijayanagar - IIInd Stage, Bangalore- 560 040. Telefax No. : 080-23145273 E-mail : acibangalore@acinet.in Strength : 5

6. Services we offer ADVERTISING : ‘Genius in business, is knowing the difference between expensive and valuable’. Our streamlined system produces memorable results and build distinctive brands. An operating model devoid of middle management bureaucracy that take the bottom end out of your advertising budgets. IN PRINT : Print advertising has been forte of ACI. Creating distinctive advertising that is responsive ,providing value to rupee spent has always been endeavor of our agency. And our relations with the media ensure better positioning of your advertisements. ON TV / RADIO : ACI has the expertise to offer you cost effective packages for your commercials to be released on electronic channels and FM Radio. We have some of the best production houses on our panel for professional execution of commercial. The agency shall offer basic creative concepts and complete supervision through the execution.

7. Services we offer (contd.) STRATEGIC CORPORATE DESIGN (PRINT & PRODUCTION) : From a small logo to a much elaborate corporate brochure, the agency has integrated facilities conceptualise, execute and print your jobs to your complete satisfaction. Brochure, Leaflets, Pamphlets or POP material our print jobs are quoted at the most competitive rates. The in-house team of copywriters, art directors and graphic designers give a highly appealing look to your communication too ! We have some of the top printers of India on our panel. OUTDOOR PUBLICITY : The agency holds a strong experience in handling outdoor promotions. Front lit and back lit digital hoardings shall bring your brand name in the centre stage of markets. Also talk to us for your shop signage in flex, we shall offer rates and service that you can never say no to. PR & EVENT MANAGEMENT : At ACI we understand the relevance of support communication of advertising. Press relations have emerged as highly effective tool of communication. We mobilise our close relations with the members of media to give added mileage to our brand or corporate name.

8. Infrastructure The office is well equipped with fully computerised design facilities. The office has a healthy mix of experience and fresh ideas in its strong creative team. Under the leadership of the creative director, the team includes three copy-writers, four visulisers and graphic designers. All designing and conceptualisation of brochures, advertisements etc. are executed in-house. The agency has the finest printing houses of its panel and there are shining examples where the agency has proved its creative competence. The solutions offered are the most competitive and cost effective. The agency is also capable of developing audio - visual communication and stall designs and fabricate exhibitions in the most cost effective manner. It also offers innovative ideas in outdoor advertising.

9. Key Players 1) Sanjoy Basu (Managing Director) : 14 years experience. For last 4 years servicing Central / State Government Clients as well as Statutory / Autonomous Bodies like CSIR, ICAR, Airports Authority of India etc. 2) Anil Sharma (Creative Director) : A seasoned professional having over 15 years of experience. He has a number of successful campaign to his credit. 3) Satish Jariwala (Branch Head) : A corporate communication professional having over 15 years of experience in communication. 4) Naresh Arora (Creative Chief) : An old and well respected name in artistic corridors of advertising profession. For over 22 years Mr. Arora has been giving visual concept to copy ideas, Working with equal ease with brush and mouse, Mr. Arora heads team of artists, visualisers and graphic designers to offer you visually appealing communications.

10. JOB SAMPLES