1 / 22

Dezvoltarea tehnologiei

Dezvoltarea tehnologiei. Utilizatori de internet mobile in 2014. Rata de penetrare a telefoniei mobile in .Ro. Sursa: ANCOM. Utilizatorul de internet mobile in .ro:. Crestere: Vizite 460% | 499 % Afisari 319 %| 434 %. Sursa: Sati.ro. Profilul utilizatorului de internet mobile:.

lanza
Download Presentation

Dezvoltarea tehnologiei

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Dezvoltarea tehnologiei

  2. Utilizatori de internet mobile in 2014

  3. Rata de penetrare a telefoniei mobile in .Ro Sursa: ANCOM

  4. Utilizatorul de internet mobile in .ro: Crestere: Vizite 460% | 499 % Afisari 319 %| 434 % Sursa: Sati.ro

  5. Profilul utilizatorului de internet mobile: Early adopter Trend setter Businessman Tanar Grabit, in miscare Dornic de informatie divertisment (socializare)

  6. Interes programe TV – Romania & Interes achizitie smartphone Prima jumatate a anului 2010: ↓ vanzari telefoane 15% ↑ vanzari smartphone-uri de peste 50% Sursa: GFK Sursa: Centrul de Sociologie Urbană şi Regională

  7. Ce continut cauta utilizatorul de internet mobile: Informare - Stiri

  8. Ce continut cauta utilizatorul de internet mobile: Informare: Business; General; Meteo

  9. Ce continut cauta utilizatorul de internet mobile: Informare: Going out

  10. Ce continut cauta utilizatorul de internet mobile: Divertisment: socializare, continut

  11. Canalul mobile : Un mediu – contorizat (Sati) - best practices ( W3C) - standardizat MMA Propice advertisingului : reach (adaptare la consumatorul de azi) eliminare banner blindness particularitatile canalului

  12. Particularitatile canalului mobile : • Combinatie unica: aparat foto/video mesagerie instantanee jocuri internet GPS • Posibilitate raspuns imediat • Potential viral • Mesaj personalizat • Masurare, targetare, localizare Continut personalizat Adresare 1- 2 -1 Mobile Continut la cerere Informare oriunde

  13. Particularitatile canalului mobile : Actiune imediata: • Click-to-call • Click-to-send to a friend • Click to enter competition / vote • Click to receive mobile coupon • Click-to-buy • Click to receive content

  14. Internet Mobile Advertising • Wap banners • Video • Interstitials • Text links • Games/Aps • Sponsorizari sectiuni • Creare content branduit • Rss feeds • Cupoane Advertorial Banner

  15. Mobile Advertising in Romania Ursus, Vodafone, Nokia, Reiffeisen

  16. Mobile Advertising in exterior Case study Guiness Brief Target: 18-40 Obiectiv: informare, engagement, implicare, fun, comunicare Solutie: Mobi site – promovat pe radio, tv, online, mobile Continut: pub finder + reviews 119.5 Pub Quiz (rezultate publicate pe Facebook) Galerie poze Rezultate: CTR – 3 % 30% downloads

  17. Tips pentru o campanie buna :

  18. Mobile in 360 Campanie H&M: QR code: catalog, afise, bus Site mobil

  19. PROMOTIE pt Participantii • Instalati unul din cititoarele de coduri: • I-Nigma • http://www.i-nigma.mobi • Upcode • http://www.upcode.fi • Kaywa • http://reader.kaywa.com • Beetagg • http://get.beetagg.com • NeoReader • http://get.neoreader.com www.arbointeractive.ro/promotiemd

  20. De ce mobile ? • O noua mass-media , the next internet • Cel mai inovativ si personal mod de a ajunge aproape de consumator • Posibilitate de raspuns/contact instantaneu • Extensie si “+” de noutate vechilor canale media

  21. Multumesc ! Aurora Enghis Business Development Manager ARBOmobile + 40 (0) 372 111 777 + 40 (0) 372 111 711

More Related