Of strategies, deliberate and emergent Henry mintzberg & james a. waters

Of strategies, deliberate and emergentHenry mintzberg & james a. waters 경영학과 오퍼레이션전공 석사4학기 오다아야카

Introduction • 27 years have passed since the article was published. (1985  2012) • What is your impression about this article? Any comments? • What is “Strategy”? • http://www.youtube.com/watch?v=ibrxIP0H84M • Why is it necessary?

Summary (1/2) • Back in 1985… • Strategy was (or still is) often viewed as a ‘plan’ of action designed to achieve a long-term goal. • It did not capture the way real-world strategies were formed. • Strategy: A pattern in a stream of decisions. • Intended Strategy: What the leadership planned and intended. • Realized Strategy: What the organization actually did.

Summary (2/2) • Purpose: To explore the complexity and variety of strategy formation processes by refining and elaborating the concepts of deliberate and emergent strategy. Ideological Strategy Process Strategy Consensus Strategy Planned Strategy Deliberateness Emergentness Imposed Strategy Entrepreneurial Strategy Umbrella Strategy Unconnected Strategy

Discussion Questions (1/3) • In this article eight typologies were derived from a food retailer, a manufacturer of women’s undergarments, a magazine, a newspaper, an airline, an automobile firm, a mining company, a university, an architectural firm, a public film agency and a government fighting a foreign war. What kind of strategies do you think Samsung Electronics and Apple, two of the world’s leading IT companies, are taking? VS

Discussion Questions (2/3) • Samsung is known to have a strong corporate culture. Do you think such culture is influencing the boundaries of strategies within the organization? Is it a good thing? (http://headlines.yahoo.co.jp/hl?a=20120909-00000504-san-bus_all) • Do you think the level of deliberateness / emergentness may differ at different levels of organizations? For instance, can a strategy at managerial level be more deliberate and at team level be more emergent?

Discussion Questions (3/3) • What kind of strategies lead to better outcome? Give specific contexts and reasons to support your argument. • Do you think strategy is necessary for radical innovation? In other words, can radical innovation occur in the existence of strategy? • What is technology strategy? What is the difference between technology strategy and corporate strategy?

이런 것이란다… 출처: http://www.espen.com/archives/2009/09/what_is_technology_strategy.html

Thank You! Any Questions?

Of strategies, deliberate and emergent Henry mintzberg & james a. waters