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Drinks Project

Drinks Project. Project. For this project you are going to work in teams of 3/4. You are going to chose one drink in your group to launch and promote and will present this to the rest of the class. Your main aim is to: Effectively work as part of a team to successfully launch a new drink.

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Drinks Project

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  1. Drinks Project

  2. Project For this project you are going to work in teams of 3/4. You are going to chose one drink in your group to launch and promote and will present this to the rest of the class. Your main aim is to: Effectively work as part of a team to successfully launch a new drink

  3. Mind-map • Use a mind map to list all the different categories of drinks (6 different types) • Each category you need to describe the • Audience (age group?) • Key features • Ingredients • Design packaging • What are the pros and cons of this type of drink?

  4. Concept Design All Level 4/5 • Mind map ideas for your new drink – category, audience, ingredients, benefits, slogan, name & packaging ideas, unique selling points • Mood board of ideas Most Level 5/6 • Storyboard an idea for a logo/label • Presentation to present your idea Some Level 6/7 • Write about your drinks market and how your drink will be suitable for the target audiences.

  5. Concept Design All Level 4/5 • Mind map ideas for your new drink – category, audience, ingredients, benefits, slogan, name & packaging ideas, unique selling points • Mood board of ideas • Identify what the key features of a design label should have Most Level 5/6 • Storyboard an idea for a logo/label • Presentation to present your idea Some Level 6/7 • Write about your drinks market and how your drink will be suitable for the target audiences.

  6. Concept Design • Mind map ideas for your new drink – category, audience, ingredients, benefits, slogan, name & packaging ideas, unique selling points • Mood board • Logo and packaging storyboards • Concept design presentation: • Name • Type of Drink • Market Research • Audience • Ingredients • Benefits • Slogan • Packaging ideas • Unique selling points • Ethical considerations

  7. Researching the Market All Level 4 Identify some key features about one type of drink Most Level 5 Know a range of key features about more than one drink Some Level 6 Write about the drinks market and how to target audiences

  8. Researching the Market All Level 4 Identify some key features about one type of drink and identify the audience Some research carried out Most Level 5 Know a range of key features and describe the audience Used a range of sources to investigate the market Some Level 6 Write a detailed analysis about the drinks market and conduct a thorough investigation of the market

  9. Group: Concept Design Assessment

  10. Group: Packaging and Adverting (out of 5)

  11. Festival Marketing Strategy All Level 4/5 At least 3 ideas and some consideration of the benefits Working well as team Most Level 5/6 A range of ideas and consider the possible benefits for all your ideas Researching ideas Some Level 6/7 Consider costing and drawbacks of some of the ideas

  12. Festival Marketing Strategy • 1 page short report • Title – Festival Marketing Strategy • How will you promote your drink at the festival??

  13. Advertising & Packaging All Level 4/5 Create a label, TV advert & poster that is fit for purpose Most Level 5/6 Create a label, TV advert & poster that is fit for purpose and audience Some Level 6/7 House style applied to all advertising materials Create other promotional materials i.e. radio jingle, badge design etc

  14. Advertising – Things to do • Presentation & mind map & moodboard • House styles – colours and fonts • Design a label for your drink • Packaging • TV Advert – plan, storyboard, script and record an advert • Poster/ flyer • Radio jingle • Merchandise/ freebies designs – ie. balloon motifs, badge design etcwww.customink.com It is your responsibility to decide on roles and jobs …. No one should have nothing to do!!!!!

  15. Videos • http://www.youtube.com/watch?v=bXmxnwDlfcQ • http://www.youtube.com/watch?v=PwK4vpCfHeY – global market • http://www.youtube.com/watch?v=Se12y9hSOM0 – water • http://www.youtube.com/watch?v=Kta2upHMMtk – innocent brand idea • http://www.youtube.com/watch?v=hRLljQYTfL4 – innocent ethics and trust

  16. ……….. Drinks Market Research • Identify how popular this category of drink is – in the UK, or global market share. • Benefits and negatives associated with this product • List / describe about the key features of this type of drink • Range of ingredients • What they claim to do for you? Benefits?? • Packaging – colours used/ images used?? • State the target audience of these types of products • Include images and different examples (2 – 3) • Write down the sources – web addresses of where you found the information from

  17. Sports Drinks

  18. Sports Drinks Bold, large and colourful text, sometimes with movement Look how the lines suggest movement

  19. Sports Drinks: Images

  20. Healthy Drinks http://www.innocentdrinks.co.uk/ http://www.drinks4schools.co.uk/contact.html

  21. Label Success Criteria & Key DESIGN FEATURES

  22. Poster/ billboard advert • Label for your drink • Logo • Planning TV advert and Radio jingle

  23. Advert • Name of the drink • Slogan • Background • Images?? Cartoon images or photos • Thinks audience • Info about the drink – what it contains? • Colours scheme • Font style

  24. Fireworks • Use Layers – move the around • Shapes • Rotate • Gradients/ Textures /Patterns • Filters • Editing images from the internet • magic wand • Eraser tool • Commands>creative> Auto vector mask to apply a fade

  25. Reviewing Your Work • In a word document write about the following: • Label the good points. Write about the design features, content, styles, use of colour and layout (at least 6) • At least one area for improvement • Explain how your design is suitable for the purpose and audience

  26. Presentation Guidelines • Must have a consistent theme (make use of master slide) • Must have appropriate content, which has a Balance between text and images Things to cover: • What type of drink is it? • Who is your target audience and Why? • Logo, slogan and company name • Discuss the cost and Why? • Market Research - What people like about your design? • Label design (Product) • Show Advert (radio Podcast) • Video advert

  27. Mood Board

  28. Font Style http://www.mega80s.com/ Fill Effect http://www.mega80s.com/ Space Invader Stoke Colour #FF6992 Fill Colour #FF5722 Fill Effect Fill Effect: Shape Edge: Feather (3) Shape fill: Gradient Ellipse Colours: #9933CC (purple) #E70CF3 (pink) #3333CC(blue) http://www.mega80s.com/

  29. Poster Design Success Criteria • Colour scheme (2-3) • No more than 2 font styles • Bold Title • Enhance images using Filters, Adjustments and Inside shapes • Interesting layout • Logo – Online Tool or Photoshop • Use shapes • Use different font sizes • Make the most important information stand out

  30. TV advert • Use Windows Live MovieMaker • Add Logo or banner or any other images you could use for an intro to your advert • Add and edit your video • Add music • Add transitions • Add Video Effects • Add Titles • Finish Movie and save to computer

  31. Radio Advert Audacity (Podcast) Guidelines • Must have a consistent theme • Must have appropriate content, clear message portrayed • Clear voice • Good soundtrack or background music • Between 30 seconds to 1 minute long Note – this message will be different from the video advert as this is not visual, so try to add humour to make it stick in peoples minds

  32. The Launch of a New Drink MS Moviemaker (video advert) Guidelines • Use appropriate images, video, sound and titles • Apply appropriate transitions and video effects • Trim, fade in and fade out your music track • Should be no longer than 1:30 min • Use a digital video recorder to film a short scene for your video.  • Make sure it is clear in regards to the message your portraying, It has a Start – Middle - End

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