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eCRM 2.0 Solutions Overview djingle /ecrm

Hyper-Distribution Solutions. eCRM 2.0 Solutions Overview www.djingle.com /ecrm. Contact :  : +33 (0)9 52 055 055   : info@djingle.com. Company profile.

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eCRM 2.0 Solutions Overview djingle /ecrm

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  1. Hyper-Distribution Solutions eCRM 2.0 Solutions Overview www.djingle.com/ecrm Contact :  : +33 (0)9 52 055 055  : info@djingle.com

  2. Company profile • Djingle is a software company expert in intelligent content delivery technology and cost-killing solutions since 2002, awarded by 2 leading RnD public agencies: Best IT (Capital IT 2004) and Best'Innov (Capital IT 2006) Awarded by OSEO and French Ministry of Research • Product:Djingle Hyper-Distribution Platform Software suite allowing to improve content delivery over IP: • Push the right content to the right user / eCRM and eMarketing enhanced features • Smart and optimized delivery (speed-up, distribution costs killing, scalability improving, predictive delivery) • Video Quality improvement, Security • Our mission: Helping Brands and corporates to enter eCRM 2.0 world developing video on-Demand strategies

  3. Main references Main clients Partners Djingle won prestigious Travolution Award 2008 for “Widget by Air France”. Etc.

  4. Video over Internet, new usages, user-centric Web  new opportunities Americans and west European now spend more time on Internet than in front of a TV screen. Impact of video on sales: +326% on bestbuy.com Src: Bestbuy.com, 2007 • New usages& behaviors: • Social Networking, User Generated Content • Social Shopping (e-commerce), User reviews • Video on-Demand, Television on-Demand • Sharing, Peer to Peer • Etc. • A mass media which is also a 1-to-1,interactive and participative communication channel

  5. Djingle eCRM 2.0 solutions introduction Create your own 1-to-1 communication channel with your audience and take advantage of this relationship

  6. Djingle:Establish YOUR OWN communication channel Targets are: • Of course your clients & consumers • But also all stakeholders: employees, furnishers and distribution networks, shareholders, press… • Keep in touch with your targets and develop sales, marketing and CRM MAIN APPLICATIONS: • Improve direct marketing and sales • Present your products in an innovative and sophisticated way • CRM dematerialization:"Humanize" your customer relationship, make consumers “be part of it” + Loyalty programs • Brand TV / community platforms • E-learning programmes • Internal communication, Intranets • Corporate & financial communication, …

  7. Djingle eCRM 2.0 solutions: value propositions eCRM 2.0 solutions Widgets and video-marketing solutions for Brands and corporates Helping Brands to enter eCRM 2.0 world Value proposition #1 Value proposition #2 Predictive delivery The right content to the right user… • Creating qualified traffic, boostingsales • Improving marketingandcommunication • Dematerializing CRM, enhancing loyalty • Adding new services (widgets, podcasting, alerting, recommendation engine, …) • Dynamic Behavior-based 1-to-1 targeting • Improving users Database knowledge • Creating community platforms and allowing direct C-to-C distribution  Enter the 2.0 world Hyper-Distribution Control your budget… • Guaranteeing video quality and availability even in case of huge audiences(HD-enabled, regardless to peaks) • Killing distribution costs(bandwidth & server loads)  up to 90% savings • Insuring unlimitedscalability

  8. Enhanced user interfaces: from desktop widgets to fullscreen video interfaces Djingle provides you withPush2Desk, its powerful desktop widget technology. Djingle is an expert in widgets / desktop alerts / desktop media players / fullscreen media players development.

  9. Widgets: an identifying communication channel Churn rate: 1.9% / Active users: 84% ROI: within 2 months Src: Djingle Widget: word invented in 1920, and then popularised by IBM in the 70's. Means « user-interface component ». Widgets used by 177M people every month (21% of global Internet audience). Src: comScore, avril 2007 55% of US e-merchants want to create their widgets. Src: Shop.org - “State of Retailing Online”, 2008 Because they use targeted 1-to-1 push Because they allow you to be present on your consumer’s desktop, Because they are usefull for end-users,  Widgets are the best way to improve users’ loyalty within your brand universe.

  10. Djingle Business case:Widget by Air France Churn rate: 1.9% Active users rate: 84% ROI: within 2 months Src: Djingle Very high push adoption rate: 89% Very high click rates: from 10 to 70% upon message Src: Djingle • Needs: • UP-SELLING: create an efficient new sales 1-to-1 channel • COMMUNICATION: create an interactive communication channel • LOYALTY/CRM: enhance, personalize and dematerialize CR • INNOVATION/IMAGE: reinforce online strategy and enter 2.0 world • Answer: • The first video Widget using video push as an up-selling tool • 1-to-1/ targetedpushes (best fares, informations…) in real time • Practical tools, Trendy, Easy-to-use • Efficient: • User loyalty improvement, Traffic boost, Up-selling • ROI, Database qualifying Djingle won prestigious Travolution Award 2008 for this product.

  11. Djingle Business case:Widget evolutions toward an eCRM 2.0 application Djingle widgets auto-update in the background to propose new features to end-users: • Mileage, other personal information • Community features • Virtual luggage widget • Mobile phone version

  12. Djingle: ROI control Efficient metrics and ROI reporting

  13. Summary of Djingle main benefits Djingle platform dramatically increases ROI by: • Improving loyalty & boosting traffic • Push with dynamic behavior-based targeting • Efficient reminder medium: you already « have a foothold in your customer’s home » • Boosting traffic / creating qualified audience: this is a one-click gateway to your website • Anticipating emailing decline • Increasing sales • Up-selling, Cross-selling, Couponing, Premium fares, Private sales > Relevancy and efficiency of the message • Measurable ROI: full tracking, behavior analysis • Enhancing communication End-users surf in a fully branded environment, they reach a lot of user friendly services and custom informations. • Dematerializing CRM and becoming greener • Demonstrating your innovation entering eCRM 2.0 strategies

  14. Contacts Régis Cazanave  : +33 (0)9 52 055 055 : regis.cazanave@djingle.fr www.djingle.com/ecrm

  15. eCRM 2.0 sample screenshots

  16. eCRM2.0 sample:Loyalty programs 1-to-1 desktop alerts allow end-users to be informed in real time. Several kind of alerts are possible

  17. eCRM2.0 sample:User-friendly business-related widget Dedicated business-related desktop widget Here a full-featured city guide allowing end-users to learn more about a selection of destinations

  18. eCRM2.0 sample:User-friendly business-related widget Dedicated business-related desktop widget Here a virtual luggage allowing end-users to find all needed information on his destination

  19. eCRM2.0 sample:Syndicate content easily Embedded contents also benefit from Djingle optimizations.

  20. eCRM2.0 sample:Community features Share contents with friends and family

  21. eCRM 2.0 sample:Fullscreen video & overlay High video quality allows to enter the fullscreen & overlays world! Viral marketing Direct connection with other users Social Networking, C-to-C High definition Video / Fullscreen Premium content Social Shopping Hypervideo Ads Monetizing content

  22. Appendices

  23. Value proposition #1:Targeted push and predictive delivery  Push2One The right content to the right user at the right time… •  Push of relevant contents (behavior-based targeting) •  Video alerts, widget •  Behavior tracking, analysis and user's profile auto-update • Push of more and more relevantcontents + Smart spreading managementregardingcontent’s instant popularity • Push of targeted video ads BUSINESS CASE:Tiscali Player • Viewsx14in only 3 months • Videos penetration:73%

  24. Djingle introduces Push2Peers, the Hyper-Distribution platform: • Distribution costs killing (up to 90% savings) • Illimited infrastructure, unlimited scalability • Videos availability guaranteed(even in case of peaks) • HD-enabled Value proposition #2:Fully control your budget Push2Peers • Personal TV strategies involve: • Huge and uncontrollabledistribution costs •  Bandwidth costs + server loads when users nb • Limited infrastructures, no scalability • Videos availability not guaranteed (peaks)  Success penalty Learn more about this technology in appendix 

  25. Success penalty & Hyper-Distribution (Push2Peers) WITH Djingle WITHOUT Djingle  Success penalty

  26. Back-Office tool screenshots Simple publishing process through the Back-Office interface or directly from your existing CMS A very easy-to-use and efficient tool Secured Back-Office tool, with different access levels

  27. eCRM 2.0: Focus on Community features Djingle is perfect to develop videocommunity platforms: • User friendly • Enhanced functionalities • Linked to the widget, this creates an innovative modern-looking fully branded environment

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