Best Institute for Digital Marketing in Bangalore

1. The ultimate blog about digital marketing Do you ever wonder, how or why the sites that show up in Google’s result page end up on top or in the 2nd or 3rd page? Have you ever thought why a particular page is on top of the search results? Why do some social media accounts perform so well, while yours doesn’t seem to do so, despite providing similar content? All your questions will be answered right here, in this complete blog about digital marketing. If you are curious about digital marketing courses, then this is the best digital marketing institute in Bangalore to learn about it. The what, when, how and why of digital marketing - Definition - Digital marketing is defined as the process of using digital technologies, metrics, tools and techniques to promote products or services and reach potential customers on online platforms. The term was first coined in 1990. Similar terms - Online marketing, internet marketing, web marketing. History of digital marketing - Digital marketing goes back to the very first email that was sent by Ray Tomlinson in 1971 which laid the foundation for the beginning of digital marketing. However, the more accepted beginning of digital marketing was when the Archie Search Engine was created in 1990. Just before that, computers’ capacity to store customers’ information was already running low. So users turned to online ways such as database marketing that enabled a more effective

2. tracking of customers’ information for companies. This changed the relationship between a seller and buyer and in the coming years, it would see more drastic changes. The first clickable banner ad was created in 1994 with an ad campaign by AT&T which saw 44% clicks from the customers who saw the ad. In 2000, the birth of the iPhone and increasing number of internet users prompted marketers to evolve in their marketing ways as more and more customers were looking for products online. Over the next few years, the birth of social media like LinkedIn and Facebook would change the game forever as it would become a big part of people’s life. Social media marketing would take the world by storm. The beginning of marketing automation in 2007 made it easier for companies to segment their customers, launch multichannel marketing campaigns and provide personalised information. The ways of digital marketing and the techniques used in it has rapidly changed and evolved over the last decade. New ways are always being invented to sell better, reach out to customers better, to outrank the competition, and to be the number one in the industry. It has out- performed the traditional ways of marketing and has reaped so many benefits. Why should you do digital marketing? The growing number of internet and smartphone users across the world pushes the need for online marketing. You don’t want to be one of those companies without a website or social media and lose tons of potential customers. These days, people turn to their mobile phones or other devices with the internet to find what they are looking for. So marketing on the internet is critical. You need to go where your customers are. Digital marketing can bring you many benefits that not only help your business survive but also help thrive in your competitive industry. How can digital marketing help your business?  It can generate leads and convert them to sales  It can drive traffic to your online platforms so that your brand will be more visible  It can promote brand awareness  It can reach customers worldwide  It can give you insights into the customers’ behaviour and their interest with which you can improve your marketing and advertising ways  It shows analytics and information on how your competition is doing, what is working for you, not working, and many more. This is useful in running your business well.  It reduces the cost of marketing and advertising significantly unlike traditional means which can be quite expensive.

3. It helps customers find you across all sorts of platforms. Customer acquisition is very important in any business and it is easier with digital marketing.  Common techniques and strategies of digital marketing SEO - Search Engine Optimization Abbreviated as Search Engine Optimization, it is a practice in digital marketing that involves using online tools and techniques to drive maximum quality organic traffic to your website or other online channels. There are two categories of SEO - On-page and Off-page SEO. On-page SEO are the elements that happen on your website. They include keywords, page load speed, internal links, and content. Off-page SEO are the elements that happen outside your website like social media and link building. How SEO works - There are over 200 ranking factors that Google considers for every page to place them in a position on the search engine results page (SERPs). So how does it decide which one to place on the top? It sends crawlers, which are automated spider bots to every website. The crawler crawls the page or site and determines its loading speed, title tags, URLs, content, social signals, internal links, backlinks, and more. It then indexes the page. If all these factors are on its checklist and provides excellent user experience, then voila! It likes you and helps you rank well in the SERPs. Google gives the most importance to great user experience. So the pages or sites that provide the best user experience among other things makes Google happy and users happy. This Google digital marketing course at Learn Digital Academy provides individual training in SEO. Become an SEO expert and land a job that you will love! Content marketing Without content, there is nothing much SEO can do for you. There will be nothing to show in the SERPs. And without SEO, even great content will be invisible. So SEO and content depend on each other to bring out the best results to your website. Content and SEO rule together. Content can be anything of value - ad copy, blog posts, videos, audios, podcasts, infographics, images, articles, social media posts, email newsletters, etc. Google loves high-quality content. So creating SEO content with a lot of value can help drive organic traffic to your site. You can add value to content by making it informational, educational, entertaining or useful in some way.

4. People share content they find interesting, so marketing content can help your business in reaching out to a large audience and find potential customers. Even if you are a blogger, marketing the right content that is optimized for SEO can make you rich and turn blogging into a profession. Social Media Marketing - SMM Social media is one of the most widely used platforms by people for both personal and business use. With over 4 billion users worldwide, marketing on social media only makes sense because finding people who would be interested in your products or service becomes easy. What makes the platforms convenient is that it provides a huge opportunity to engage with your customers, learn about what they like, their interests, and interact with them. The customers too can promote you if they like what you offer. To market successfully on social media, you need to employ some techniques like hashtag research, running ad campaigns, etc. These techniques come under Social Media Marketing. The platform is evolving at such a rapid rate that it can rule online marketing. Learn Digital Academy also provides individual courses in Social Media Marketing. Mobile marketing It should come to no surprise that mobile marketing has to be the top priority for any business’s marketing strategy. It’s obvious why - people resort to their smartphones to look for something they want.

5. Mobile marketing includes -  Advertising on mobile apps such as gaming apps.  Locally optimized ads Optimizing website for mobile Targeting customers are on their mobiles SMS marketing, and more.    Email marketing Do you often receive emails from Myntra and Ajio about your favourite dress or shoes going on a 50% off sale? That’s email marketing.

6. Email marketing involves sending commercial, promotional, transactional or advertising messages via email to target customers. It can be about –  New products update  Newsletters  Transactions  Offers and discounts  Ads based on your interest  New episodes or videos from your subscribed channel Email is one of the best ways to engage with customers. With successful email marketing, you can get hundreds of subscriptions and click to your e-commerce site. It beats social media, SEO and affiliate marketing. That’s because more people use email more than social media.

7. Effective email copy can get a customer to check out your products or services or your brand and convert them. Affiliate marketing Here’s a sketch of what affiliate marketing is in simple terms - product/company → you promote and market it → customer buys it → the company records the purchase → a part of the profit is credited to you. The best examples of affiliates are Amazon, Flipkart, Myntra, etc. An affiliate is the one who promotes the product. They can be an individual or a company. As an affiliate marketer, you can earn passive income. You get paid by on of these ways - Pay per click - you get paid every time someone clicks on an ad Pay per leads - you get paid every time you convince a user to click a link, visit the company’s website and complete an action - can be to sign up, fill out a form, make a purchase, etc. Pay per sale - you get paid every time a customer makes a purchase. Remarketing Here’s a sketch of how remarketing works - Customer visits a site looking to purchase something → they leave the site when they don’t find what they’re looking for → they surf through other sites → sees an ad related to their query → comes back to the site → converts to sale and make a purchase → leaves as a happy customer. So remarketing is the process of targeting familiar customers to make them come to your site and complete an action. It’s an effective marketing strategy for e-commerce websites.

8. Remarketing is done with the help of cookies that you have to accept on some websites, with ad campaigns and online customer tracking. Customer acquisition Customer acquisition is the process of acquiring new customers for your business. Customer acquisition keeps the company going and the flow of new customers coming in steady. Once you get a customer and make a sale, it doesn’t end there. You need to find ways to keep the same customer and new customers coming in. To do that there are many ways like -  Social Media Marketing  Remarketing  By building brand awareness  Email marketing  Landing pages  Organising events Especially for small and new businesses, customer acquisition is quite important. Once you have a steady flow of customers coming in, you can build your brand’s visibility and awareness for better customer acquisition. Customer acquisition and customer retention work together. They can help grow your business, expand it in the long-run, build trust between your customers and your brand Influencer marketing What better way to reach thousands of people and convince them to try your products than through people with thousands of followers on their social media? These people are called influencers who can gather the attention of thousands and set a trend, spread awareness, get them to take part in something, promote body positivity or other such movements. Companies pay these influencers to promote their products. This helps them reach thousands of customers quickly and generate a lot of revenue. Influencer marketing is on the rise and a big part of social media marketing. Scope in digital marketing Unlike many one-way street industries, digital marketing offers a myriad of job opportunities for the employees. It is one of the fastest-growing industries in the world with good income packages. Anyone can learn digital marketing with Google Digital marketing courses, online digital marketing courses and others. They would not need any prior experience or knowledge to get started. Freshers can apply, professionals can apply, people who are unsatisfied with their current job can apply, housewives can apply, and entrepreneurs can apply.

9. There is no limit to who can learn digital marketing. As the best digital marketing institute in Bangalore, Learn digital provides comprehensive courses for everyone. Here are some of the job profiles you can choose once you finish the course - 1. SEO executive 2. Digital marketing executive 3. Digital marketing manager 4. Content specialist 5. Content writer 6. Content marketing specialist 7. Social media manager/marketer 8. Web developer 9. App developer 10. Mobile marketing executive 11. Analytics manager 12. CRM manager 13. Email marketing specialist 14. Copywriter 15. Marketing director, and many more. Careers - With 5 years of experience, you can get promoted to a higher level and even change the job profile with little training if you wish. Your career in digital marketing can help you grow in many ways. You can work for a company or freelance. Earnings - A fresher salary in digital marketing is around 1.5-2.5 lakhs per annum. Within one year of service, you can expect a raise. With over 2 years, the salary increases. A digital marketing executive’s salary with 5 years of experience is around 3.0-5.0 lakhs per annum. With 10 years of experience, it goes up to 10lakhs per annum. CONTACT US LEARN DIGITAL ACADEMY Website : https//learndigital.co Contact No. : +91 6366370046 Email : info@learndigital.co