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Please, fasten your seatbelts…

Please, fasten your seatbelts…. The Project: JetBlue Airlines. The Problem: Customer Data Analysis. The Solution: A Web-based basic statistical analysis training program. The Team:. Rose Defa Barb Luka Rich Roper. Needs Analysis (the problem). Who are the users? Persona created

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Please, fasten your seatbelts…

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  1. Please, fasten your seatbelts…

  2. The Project: JetBlue Airlines The Problem: Customer Data Analysis The Solution: A Web-based basic statistical analysis training program

  3. The Team: • Rose Defa • Barb Luka • Rich Roper

  4. Needs Analysis (the problem) Who are the users? Persona created What are the problems? Why does it matter?Coordinators lack skills to make inferences from statistical data to improve customer service. Can the problem be solved by instructional approach? Yes Has any attempt be made to solve the problem? Previous attempts failed.

  5. JetBlue Performance Objectives • Distinguish between types of data • Identify quality problems in data sets • Distinguish between levels of measurement • Create the correct presentation format…

  6. Task Analysis • Nature of the task • Critical thinking • Knowledge components • Prerequisites • Barriers

  7. An e-learning program for JetBlue Airlines (the solution) USING EXCEL DATABASE FOR STATISTICAL ANALYSIS

  8. User Analysis

  9. Task Analysis

  10. Media Selection and Development

  11. Design Models/Principles Applied

  12. Assessment Cognitive Walkthrough Client Interviews Usability testing

  13. Reflections The Greatest Insight – The value of theory to design The Greatest Impact – Taking a learning goal from theory to design to implementation The Greatest Challenge – Technology. “Assume that the hardware will not work and the software is hard to learn.”

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