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Breastfeeding Update

Breastfeeding Update. Anne Whitmire IBCLC RLC WIC Breastfeeding Coordinator Arizona Department of Health Services. Breastfeeding Update. ARRA Grant Peer Counselor Program Expansion Support Funding WIC Continuing Education Incentive Funds Data Clean-Up. ARRA Grant.

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Breastfeeding Update

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  1. Breastfeeding Update Anne Whitmire IBCLC RLC WIC Breastfeeding Coordinator Arizona Department of Health Services

  2. Breastfeeding Update • ARRA Grant • Peer Counselor Program • Expansion • Support • Funding • WIC • Continuing Education • Incentive Funds • Data Clean-Up

  3. ARRA Grant • American Recovery and Reinvestment Act of 2009 • Communities Putting Prevention to Work • Statewide Policy and Environmental Change • Nutrition; • Physical Activity; and • Tobacco

  4. Nutrition - Breastfeeding • Maternity Care Practices • Workplace Accommodation • Tobacco

  5. Maternity Care Practices • Getting It Right After Delivery • Initiate breastfeeding within the first hour after birth. • Avoid giving infants fluids or solids other than breast milk unless medically necessary. • Promote 24-hour rooming-in, encouraging the family to recognize and respond to infant’s cues. • Do not use a pacifier or artificial nipple with infants during the hospital stay. • Give mothers a telephone number to call for help with breastfeeding.

  6. Maternity Care Practices - Continued • Components • Arizona Perinatal Trust • Training • ASU • Technical Assistance • Materials • Patient • Hospital

  7. Workplace Accommodation • Workplace Accommodation for Nursing Mothers • Employers make a reasonable effort to: • provide a private location in close proximity to a nursing employee’s work area (other than a toilet stall) in which to express milk ; • provide time to express breast milk for up to two years after the child’s birth (can be paid/unpaid meal and/or break time); and • Not discriminate against women for expressing milk in the workplace.

  8. Workplace Accommodation - Continued • Components • ADHS contracts • Materials • Business Case for Breastfeeding • Website • Technical Assistance • Marketing Campaign

  9. Breastfeeding/Tobacco • Components • Breastfeeding Hotline • Quitline

  10. Peer Counselor Program

  11. Peer Counselor Program Expansion • Core Service • 2012 • Tailored for your community • Considerations: • Full-time vs. Part-time • Home-based vs. Office • Hospital Yes/No • Home visits Yes/No • Neighboring Counties

  12. Peer Counselor - Support • Current • Coconino; • Maricopa; • Mohave; • Pima; • Pinal; • Yavapai; and • Yuma

  13. Peer Counselor - Funding • 2009 • WIC Peer Counselor Funds: $275,000 • WIC Funds: $ 2 million • 2010 • WIC Peer Counselor Funds: $1.5 million

  14. WIC Breastfeeding – Continuing Education • IBCLC • Current: 32 • Recertification • Staff • Molly Pessel • January • March

  15. WIC Breastfeeding – Incentive Funds

  16. WIC Breastfeeding – Data Clean-up • PC 2010 • Update Currently Breastfeeding • December 2009

  17. WIC Anne Whitmire 150 N. 18th Ave, Suite 310 Phoenix, AZ 85007 (602)364-3316 Whitmia@azdhs.gov State/WIC Christa Bridges-Jones 150 N. 18th Ave, Suite 310 Phoenix, AZ 85007 (602)364-0451 Bridgec@azdhs.gov Questions?

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