Fachhochschule Nordhausen (FHN)

1. barcode based marketing concept Fachhochschule Nordhausen (FHN)

2. Thuringia • Central location in Germany • Capital city is Erfurt • Approximately 2,3 million inhabitants • First documentary mention in 480 as „Thoringi“ barcode based marketing concept

3. Special facts about Thuringia Green heart of Germany Beginning of the German democracy in Weimar Best sausage in germany „Thuringian sausage“ Biggest barrage in Germany „Bleiloch“ Birth place of garden gnomes barcode based marketing concept barcode based marketing concept 3

4. Famous persons • Martin Luther • Johann Wolfgang von Goethe • Friedrich Schiller • Anna Amalia barcode based marketing concept

5. Industries • Most solar companies are located here • Industries produce glass, ceramics, toys, wood, textiles and many products from the metal and machinery • Gumpert Apollo, Jenoptik, OPEL, Bosch, … barcode based marketing concept

6. Nordhausen • City in north of Thuringia • Near to Harz • Approximately 44.000 inhabitants • The city was founded in 927 barcode based marketing concept

7. Nordhausen The most famous product is „Nordhäuser Korn“, a grain spirit The town‘s landmark “Roland“ „Harzer Schmalspurbahn“ operates the largest network of narrow-gauge railways in Europe with daily, historic steam operation barcode based marketing concept barcode based marketing concept 7

8. Study @ FH Nordhausen Smart University of Applied Sciences with 2000 students Bachelor: Renewable Energy Technology Computer Engineering Environmental and Process Engineering Business Administration Health and Social Services Public Management Social Management Master: Systems Engineering Industrial Engineering and Management Innovation- and Chance Management Public Management & Governance Conferral of a doctorate: In cooperation with other Universities barcode based marketing concept barcode based marketing concept 8

9. Goal setting The objective of this project is the development of a new part to complement the new marketing concept for the FHN Based on the tracing of distributed information with barcodes on printable and interactive media barcode based marketing concept barcode based marketing concept 9

10. Opportunities of a digital fingerprint? • Analysis of the previous strategy • Knwoledge about the distribution of promotional materials • Investigate the best kind of printable media • Development of new strategies to get attention from potentiel students barcode based marketing concept barcode based marketing concept

11. Kinds of barcodes • Code means an encryption from numbers and letters to a different kind of graphic • With an optical reader a automated processing is possible to encode information • Different printing possibilities depend on the application • Most common is the EAN13 barcode based marketing concept barcode based marketing concept

12. Usage of barcode EAN13 • European Article Numbering (EAN) • Identifier for products and goods • Possible symbols are 0-9 with a fixed length • 12 numbers to declarate articles / 1 number to check barcode based marketing concept barcode based marketing concept

13. Class A - 1 dimension • Linear sequence of bars and spaces • Examples: EAN, UPC, Code 128 • Usage for labels in trading business, monitor production steps barcode based marketing concept barcode based marketing concept

14. Class B - 2 dimensions • Vertical and horizontal information data • Differentiation from real array-codes and stacked 1D-codes • Usage for e-tickets, franking letters barcode based marketing concept barcode based marketing concept

15. Class C - 3 dimension Storing information (vertical, horizintal, colour) Today there is little utilization Different kind of developments barcode based marketing concept barcode based marketing concept 15

16. Class C - 4 dimensions • Additional time – dependent variable structures • More storable information • Software for mobile phone analyze sequence barcode based marketing concept barcode based marketing concept

17. Class C - 4 dimensions barcode based marketing concept barcode based marketing concept 17

18. Goals barcode based marketing concept • Following encoded information material • Selecting handed out information material: • Analysis of the currently used advertising and its effects • Determining the distribution areas • Finding out where advertising can be improved • Developing concepts for recruiting new students • Advertsising at places where the FH Nordhausen is unknown

19. Marketing Concept: Realization Printing on posters/ flyers Arranging on exhibitions Adding to the online application form: changes every day barcode based marketing concept

20. How does it work? barcode based marketing concept • Take a picture by camera (2D) • Record from digital sources like the internet (4D) • Sending an email/ SMS/ MMS enclosing recorded code to public gateway

21. Analyzing barcode based marketing concept Improving the marketing and get the feedback Which posters/ flyers are most efficient? Exhibitions: What about the interested students? barcode based marketing concept 21

22. Attraction barcode based marketing concept • Problem: nobody will work for nothing • System of attraction lottery → every code linked to a lottery number benefit → exemption from semester fees, coupons for books etc.

23. Conclusion barcode based marketing concept For our university a completely new instrument will be created. Detailed solutions must be found to give an attraction to the students to participate in the system. It would be a great marketing possibility if the administration of the FHN implements this project and therefore agrees to pay the fees of one student annually. No other university has this concept → innovative

24. Thank you for your attention! barcode based marketing concept

25. barcode based marketing concept Fachhochschule Nordhausen (FHN) 25