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World Winter Masters Games, Slovenia – Bled 2010

World Winter Masters Games, Slovenia – Bled 2010. REPORT. GENERAL OVERVIEW. First World Winter Masters Games Host City: BLED 7 sports, 7 venues, 19 competitions, 42 countries, 3.000 participants 6 competition days 750 staff involved. MARKETING - Communication.

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World Winter Masters Games, Slovenia – Bled 2010

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  1. World Winter Masters Games,Slovenia – Bled 2010 REPORT

  2. GENERAL OVERVIEW • First World Winter Masters Games • Host City: BLED • 7 sports, 7 venues, 19 competitions, 42 countries, • 3.000 participants • 6 competition days • 750 staff involved

  3. MARKETING - Communication • Newsletters to target group of more then 10.000 • sportsmen • cooperation with international federations such as FIS, • IBU, FIFA, CARHA, IMC which sent further • newsletters or distribute other information • Webpage in 6 languages • 3 press conferences • Facebook group • Facebook Webpage Newsletter

  4. SPORTS • 7 sports and 7 venues • 6 competition days • Medal ceremonies after the end of last race / match • Approximate number of participants: • ALPINE SKIING: 1300 • BIATHLON: 100 • CROSS COUNTRY SKIING: 600 • ICE HOCKEY: 400 • FUTSAL: 300 • NORDIC COMBINED: 60 • SKI JUMPING 200

  5. MEDICAL • Medical team present at every venue • Doctor, medical personnel, vehicle • Additional medical staff at the ski jumping venue • NO heavy injuries, NO transfers to hospitals

  6. MEDIA COVERAGE • Media coverage before and after the Games • International press (Russia, Italy, Finland, Germany, Austria, • Canada, FIS newsletter, Biathlon World, FOX sport,...) • 4 press releases sent to international media • Slovenian press: • 3 press conferences • more then 100 articles in main Slovenian newspapers • websites • TV coverage in prime time News • Many journalists present at the Games • Special interest on “stars” – Matti Nykenen, Jure Kosir

  7. OPENING AND CLOSING CEREMONY • Opening ceremony in Bled on first day of the Games • more then 1000 sportsmen on Bled Olympic plaza • presentation of the sports thru presentation of Slovenia • speeches • special transportation to and from opening ceremony • after party • Closing ceremony in Kranjska Gora • part of the event Hit Universe of fun • speeches and concert • special transportation • Gala dinners (for Alpine skiers, for • Ski jumpers and one for • all others)

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