Web 2.0 Virtual Workplaces for Virtual Knowledge Organizations

1. Web 2.0 Virtual Workplacesfor Virtual Knowledge Organizations Markus Hegi CEO & Founder, Colayer GmbH

2. AGENDA • What is web 2.0? • Communication, Collaboration & Co-Creation • Virtual Knowledge Organizations • Technology

3. 1. What is Web 2.0? Semantic Web? Interactive Web? Social Web?

4. Harnessing the ‘Collective Intelligence’ Doug Engelbart, 1968: "The grand challenge is to boost the collective IQ of organizations and of society. " Tim O’Reilly, 2006: "The central principle behind the success of the giants born in the Web 1.0 era who have survived to lead the Web 2.0 era appears to be this, that they have embraced the power of the web to harness collective intelligence"

5. Web 2.0: Semantic & Social • Semantic Web • (In) “The semantic web …, web content can be expressed not only in natural language, but also in a form that can be read and used by software agents, thus permitting them to find, share and integrate information more easily. …” • Social Web • “… the term "Social Web" was introduced … to describe the shift from using computers and the web as simple cooperation tools to using the computer as a social medium …” • “The Social Web … an open global … sharing network, … (not just) linking documents, … (but) linking people, organizations, and concepts. …” Source: Wikipedia.org

6. Collective Intelligence! Two main web 2.0 functions enhancing collective intelligence for Enterprises: • Communication, Collaboration, Co-Creation - • Matching to People - “None of us is as smart as all of us”

7. Web 2.0: People Centric The Web – 1.0 Web 2.0 static dynamic interactive Match to: Content(googleization) Competency Travel Paradigm Information People What‘s on?: Content + Processing + Application + Workflow + Matching, VO-tools, k-mgmt Techno-logy: Web Server ColdFusion, php, asp(x), jsp AJAX, Blog, Wiki, Colayer

8. 2. Communication, Collaboration & Co-Creation Enterprises in the knowledge age will have to differentiate mainly through the way their employees collaboratively create new solutions and knowledge!

9. Email: the first e-Revolution in Communication 10 Days 0.256 sec eMail was adopted quickly because its simplicity & its similarity to ‘the good old letter’ -

10. (e)Mail solves Problems of Synchronization! • Place: The problem of traveling! • Meetings include considerable amount of travel time! • At thesame Time • It is difficult to find free slots in the agendas of all participants … and there are always last minutes cancellations! • Amount of Time • As every participant is from a different background, and has different information, it is not efficient to spend the same amount of time on a conversation – (or in a meeting)

11. eMail Communication is inefficient for collaborative Businesses! How much time do YOU spend in your email inbox? Some main problems with email: • Fragmentation – loss of CONTEXT • Spam – Push only • In-consistency – multiple copies … And the problem increases with: • Globalization • The knowledge economy

12. Paradigm Change: WE will travel, not the Information! • There is no travel problem on the web! • Within a few milliseconds, we can be anywhere in the virtual world! • The information will not be sent on web 2.0 - We will travel instead in the virtual world • The information stays within its context – forever - • There is only ONE single copy of every information - • Information is shared & owned collectivelly -

13. Professionals travel to & work within contextualized web workplaces - 2ND E-REVOLUTION: WE will travel! 0.256 sec Project 3 HR Project 2 Management Project 1 Development

14. Creating Contextualized Workplaces • Contextualization - Time to read a newspaper v/s time to read the same amount of ‘newsletters’. • No Spam - Push to places, pull from places. • Full Consistency - No copies.

15. 3. VKO: Virtual Knowledge Organizations Collective information ownership and VKO tools will lead the way to the knowledge economy …

16. The emergence of VKOs VKOs today are in an infant stage … • Distributed organizations • Globalization on one side, and the need to be close to customers on the other side leads to highly distributed organizations • Knowledge based organizations • KNOWLEDGE will be the main competitive advantage for more and more companies, after the machines are optimized, the software standardized and the processes re-engineered …

17. Collective Information Ownership • Information ownership with the enterprise • The content is always available and stays, even if employees leave an organization • Collective management of information • Collectively saves work time • Improves content organization & structure - The knowledge moves from individual inboxes to collective web places

18. Employees gain Efficiency and Effectiveness • Efficiency gains: (Cost savings) • Time to read contextualized information • Time to write in context (no contextualization needed: “Dear all, as we discussed last week …”) • Effectiveness gains: (Revenue increase) • Professionals are better informed • Transparency: Everything is always there … (from ‘the Power of information’ to ‘the power of semantics’ …) • New ways of communication: increased ‘synchronization’ rate leads to higher productivity • Smart profiling matches professionals with problems to professionals with solution capabilities

19. VKO Tools • Data mining • Balanced Scorecards • Rating of content & people (mostly automated) • Profiling / Matching • SNA (Social Networking Analysis) The increased use of these tools on top of the content will further enhance & speed up the 2nd e-revolution …

20. 4. Technology Technology is the means, not the end (of web 2.0) …

21. ‘Traditional’ Providers Email, collaboration, groupware, workflow Integrated solution, but rather ‘evolutionary’ and based on email ‘Challengers’ Collaboration tools, Project Management, Blogs, Wiki etc Innovative functionality, but often fragmented Software Market Players today:

22. From Data to Information & Knowledge knowledge KNOWLEDGE Non (less) structured Natural Languages AI: almost no commercial success … INFORMATION Semi-Structured HTML, XML, VML, RDF … Web (2.0) DATA Structured RDB “Success story” of IT Computers today master calculations humans would never be able to. But a computer is not able to ‘understand’ even a simplest conversation of a 5 year old child …

23. A new ‘Metalayer’ is emerging … Presentation Layer: GUI / Web-Browser • A ‘Metalayer’ of: • Communication / Collaboration / Co-Creation • Integration • Personalization Application Layer CRM ERP BizApp Data Layer Enterprises starting to implement a ‘4-tier’ architecture

24. Questions & Discussions Contact: colayer.com (virtual reception) Info@colayer.com +41 44 814 0663 +91 20 2682 4352

25. Appendix About Colayer About.colayer.com

26. A Swiss-Indian Software Product Company Markus Hegi-Nagavkar CEO, Technology & Innovation MBA Strategy & Organization (St Gallen) Informatik (FernUniversität Hagen, D) Deloitte Consulting Zürich, San Francisco Since 99 working on Colayer concepts Colayer GmbH Zurich-Kloten Switzerland 100% Daughter Shadab Lari Product Management Production Engineering (BE) & MBA Marketing Pune University Colayer Web Conversations pvt. Ltd. Pune, India Sampada Hegi-Nagavkar Director / Key Accounts BSc Tech Electr. & Telecommunication, Mumbai University PGDBA Marketing Symbiosis Pune

27. Colayer: A web 2.0 Software to create virtual Organizations – Colayer Times Page Personalized Newspaper of your business communication Comty Small Community Workplaces Colayer is a Software for Intra- and Extranets to model companies and organizations. Every department, every team and project gets a virtual workplace. Management Finance Basel Investment Sales Germany Reimbursement National health congress

28. EXAMPLE Times: “Company Newspaper” Registered Comties New Items since last Visit to the Times

29. Discussions, Files, Meetings etc. in Context EXAMPLE Comty: Workplaces Create & EditItems through the Shuttle (Context Menu)

30. Selected Customers Current customer are mainly in health care: • Eli Lilly Critical Care Europe – The Virtual Headquarter of LCCE • Mednetwork – Network of 200 European Hospitals to do clinical trials, patient diaries, collaboration etc • Medix (Schweiz) – HMO quality network of appx 100 general practicioners • InnovationWell.net – Virtual conferencing plafrorm for Knowlege Management in Health Care ... nanotech, echeminfo, and others

31. Creating Contextualized Workplaces Value: • Contextualization - Time to read a newspaper v/s time to read the same amount of ‘newsletters’. • No Spam - Push to places, pull from places. • Full Consistency - No copies.

32. Technology Overview: ‘Pure’ Web 2.0 Client • Runs on any browser: IE, Mozilla, Opera, Safari: no installation, no applet, no activeX • ‘AJAH’ - Pure DHTML: W3C DOM scripting • HTTP stream for update & dynamics. • Built-in Static version (no JavaScript) Server • Core: C • Product: C++ - Features: Any .NET language • Interfaces: .NET, XML • Data: Native XML application – no relational structures (flexibility & openness)