1 / 13

Over the Top

Over the Top. 2012 ACE School and RUS Symposium. Sam Harlan, P.E. Vice President Engineering CHR Solutions, Inc. Over the Top Services.

lev
Download Presentation

Over the Top

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Over the Top 2012 ACE School and RUS Symposium Sam Harlan, P.E. Vice President Engineering CHR Solutions, Inc.

  2. Over the Top Services • Over-the-top is a general term for a service offered over a network that is not offered by that network operator. It's often referred to as "over-the-top" because these services ride on top of the service you subscribe to and does not require any business or technology affiliations with a network operator.* • *itvdictionary

  3. OTT Devices • TiVo • AppleTV • GoogleTV • Microsoft Xbox 360 • Amazon Fire • Nintendo Wii • Playstation • Roku • Vudu • Some HDTV Sets – 25% world wide have capabilities • Some DVD/BluRay Players • PC, Tablets and Smartphones

  4. Content • Netflix - $7.99/month streaming – older releases • Amazon Prime – $79 per year = $6.59/month • Rhapsody • Flickr • Twitter • VUDU – Walmart $1.00 to $5.99 per video. No subscription • Hulu - free • Hulu + - $7.99 • YouTube – UGC free • iTunes - $3.99 to $5.99 per video no subscription

  5. Codecs and Bit Rates

  6. How Large are the Files? • A 2 hour Standard Definition Movie is about 2 Gig. • A 2 hour High Definition Movie is about 4 Gig. • U.S has > 23 million subscribers • In total, Netflix has over 1 Petabyte of data stored on Amazon, and the data are sent to content delivery networks (including Akamai, Limelight, and Level 3) that feed the content to local ISPs.* • OTT Downloads are large, generally occur between 7:00 PM and 10:00 PM when traditional web traffic is high. *Netflix

  7. And Traffic is Exploding

  8. How is OTT Consumed? • Viewing Devices • Movies on Large Displays • PC’s • Tablets • Mobile Phones – 3G and 4G LTE • Locations • Home • Hotels • Airports • Mobile • Tractors

  9. How Many Connected Devices? • Over-the-Top (OTT) video entertainment via broadband connections is set to nearly triple from 2011 to 2015. • By 2015, OTT capable product shipments are anticipated to rise to 731 million units, up from 258 million in 2011, according to IHS iSuppli Consumer Platforms. • OTT capable devices are projected to reach 384.8 million units, up nearly 50 percent from 2011. • The expansion this year of the OTT market comes on top of a remarkable 68 percent increase in 2011.

  10. How to Monetize OTT? • Compete for the Broadband Pipe • Local Content using a web portal or VOD server • High School Sports • Community Plays • Paid Local Content via PPV • Relatives in Distant Areas • Manage the Entertainment Experience • Any Other Options?

  11. Summary • OTT is not going away, many devices and many providers • Movies and TV Shows are vastly different than web browsing • Large payloads • Poor quality is very apparent • Move toward streaming instead of downloading • Usage is usually during Prime Time • OTT usage is increasing • Quantity of Devices and Displays are increasing • Greatest Increase in Mobile (SmartPhones and Tablets) • MUST MANAGE BANDWIDTH and BACKHAUL!!!!!!

  12. Questions

More Related