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Learn how to make volunteering in your club a positive experience through effective management, clear communication, and fostering a welcoming environment. Discover key insights and strategies to enhance volunteer retention and engagement.
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Volunteering: How to turn volunteering in your club into a positive thing Kat Ingram Community Presenter April 2018
Welcoming Policies Good Volunteer Management Feedback Clear Objectives Role Modelling Clear Communication Positive Environment Club Leadership Behaviours Values Club Culture Beliefs Expectations
Ages 14 – 75 n= 3,308 (sport, non-sport, non-volunteers) 7% Club Sport Volunteers (1.2 million people)
Segments Highly involved in club sport / organised sporting events No volunteer intention High volunteer commitment Uninvolved in club sport / organised sporting events Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012-13 Research, July 2013
Opportunists (9%) Profile Gender: Female Age: 18 – 24 years Household: Older family (most kids 8 – 21) Attitudes to Volunteering: • Enjoyable experience • Enjoy social interactions with others • Give something back • Gain skills / experience Main Reason to continue volunteering: I enjoy have a role to play in a sport club or association Threats: • Not feeling equipped or sufficiently trained • Receiving criticism / negative reactions Retention tip: tasks that are strongly social and offer personal benefit
Individual Barriers Emotional Practical • Time & Priorities • Life stage • Money • Fear • Uncertainty • Lack of Confidence Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012-13 Research, July 2013 pp. 55-61
Organisational Barriers Emotional Practical • ‘Inner circle’ • Unwelcome • Fear of criticism • Intimidating • Level of commitment • Lack of knowledge • Lack of organisation & structure • Poor communication • Rules & regulations Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012-13 Research, July 2013 pp. 55-61
Motivations of Sport Club Volunteers Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012-13 Research, July 2013, pp 188
“a direct relationship is imperative for volunteering in sport clubs” Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012-13 Research, July 2013, pp 14
Statistics University of Adelaide 27, 311 Student enrolments * University of South Australia 31,930 Student ** Flinders University 25,184 students *** * 2017 Pocket Statistics 2016 stats (https://www.adelaide.edu.au/planning/statistics/) ** Our Profile (http://www.unisa.edu.au/About-UniSA/University-profile/) *** Student and Staff numbers (https://www.flinders.edu.au/about/fast-facts/student-staff-numbers)
Role Descriptions Volunteer – get a discount of club membership Needs?
Club Sport Volunteers’ Threats to Retention Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012-13 Research, July 2013, pp 189