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Ankeny, IA March 7 th , 2012

Ankeny, IA March 7 th , 2012. Core Competency Distribution & Logistics has been our Foundation and will continue to be our focus!. Right Product. Right Place. Right Time. Assumptions Consolidation – Manufacturers, Distribution, Retail, Grower Vertical Integration

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Ankeny, IA March 7 th , 2012

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  1. Ankeny, IA March 7th, 2012

  2. Core Competency Distribution & Logistics has been our Foundation and will continue to be our focus! Right Product Right Place Right Time

  3. Assumptions Consolidation – Manufacturers, Distribution, Retail, Grower Vertical Integration Business Savvy Growers Technology and Efficiency Driving Decisions Post Patent Transparency

  4. Create Growth Opportunities • Differentiate • Lead with Innovation & Technology • Commit to Implementation • Segment Growers • Recruit and Retain Skilled Employees Critical Success Factors

  5. 50 – 200 Owners (Self-Selected from group of 220) • Business Reciprocation • Information Sharing – Transparency, Business Analysis, Forecasting, Intel, Strategic Planning • U.S. Financial Investment • Owner Reward Scheduled Market Intel 220 Owners Represented as Elite Market Access Point Inventory Management Upgrade Business Resource Credits Allocation Commitments • Owner Commitment, Investment • Manufacturer Commitment, Investment • U.S. Commitment, Investment • Increasing Owners’ Capabilities Technology Investment Private Label Specialty Offerings Blue Ocean Campaigns • 834 Owners • Operations Excellence Innovation Platform Portfolio Transition Right Product, Place, Time, Competitive Time - Resources -Commitment - Business Reciprocation -Reward

  6. Our Intent: Strengthen US Owners’ Local Independence Offer the Benefits of Organized Representation Long-Term Sustainability for US Owners

  7. How would you rate your local business’s success in creating new markets for innovative products and concepts? 77% Combined Q&A Owner Responses

  8. Teaming with a network of high performing retailers will enhance the position of our locally owned business. 98% Strongly Agree or Agree

  9. What Did Progressive Growers Tell Us? • Looking for a credible source for innovation • Challenge me - offer more suggestions for improvement • Want a relationship with the manufacturer • Connectivity to other growers like them • Like the idea of pooling their data to gain knowledge • * 11 of the 15 growers responded favorable to our “Innovation Link” concept

  10. So Why Are We Here?

  11. What does your Innovation Platform look like today?

  12. Defining Success • Branding your own Innovation Platform. • Approaching your key growers with a story • Manufacturer Networking Opportunities • Deeper, more meaningful knowledge about his field • Access to credible technology • Grower Networking – Annual Knowledge Exchange • Collective Intelligence – Ideas, Success Stories, Pictures, Testimonials, Videos • Using the knowledge and confidence to launch new markets in year #2. • Increase Adoption Rates • Grower Loyalty

  13. What challenges have kept retailers from delivering this type of experience?

  14. Could we all agree that if you were able to remove the obstacles, your growers would find value in this experience?

  15. How do we get there? • EDEN – Virtual Garden: Turning Data into Knowledge’ • Technical Platform • 2011 Lessons • 2012 Innovation Trials • Commitment & Expectations • Marketing to Select Growers

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