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Explore the dynamic landscape of global marketing management and the significance of multinational strategic alliances for businesses. Gain valuable insights on navigating the intricacies of cross-border collaborations to drive success in the competitive global marketplace. This forward-looking guide provides strategies and best practices for leveraging alliances to achieve sustainable growth and enhance market presence. Discover key principles and practical approaches to maximize the benefits of strategic partnerships in the ever-evolving global business environment.
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