LEADING FOR CHANGE IN THE SCHOOL

1. LEADING FOR CHANGE IN THESCHOOL “CRISIS MANAGEMENT IN EDUCATION” SULAIMAN BIN WAK REKTOR INSTITUT PENDIDIKAN GURU MALAYSIA

2. CRISIS MANAGEMENT Crisis management is the process by which an organization deals with a major unpredictable event that threatens to harm the organization, its stakeholders, or the general public.

3. ELEMENTS OF A CRISIS A short decision time The element of surprise A threat to the organization A need for change

4. CRISIS MANAGEMENT - 1 Crisis management consists of: Methods used to respond to both the reality and perception of crises Establishing metric to define what scenarios constitute a crisis and should consequently trigger the necessary response mechanisms 1 2 3 Communication that occurs within the response phase of emergency management scenarios

5. CRISIS MANAGEMENT - 2 The credibility and reputation of organizations is heavily influenced by the perception of their responses during crisis situations

6. CRISIS MANAGEMENT - 3 Respond to a crisis in a specific time frame; it is a challenge in business “Communication” - Must be open and consistent throughout the hierarchy to contribute to a successful crisis communication process

7. TYPES OF CRISES Natural disaster Rumors Malevolence Workplace violence Organizational misdeeds Technical breakdowns Human breakdowns Mega-damage Challenges

8. CRISIS MANAGEMENT Technological crises: Caused by human application of science and technology When technology becomes too complex, it might affect the system as a whole (Technological breakdowns)

9. CRISIS MANAGEMENT Crises of organizational misdeeds: When management takes actions it knows will harm or place stakeholders at risk for harm without adequate precautions

10. CRISIS MANAGEMENT Crises of skewed management values Types of crises of organizational misdeeds Crises of deception Crises of management misconduct

11. CRISIS MANAGEMENT • Crisis management model – Gonzalez-Herreroand Pratt 95 • “Successfully diffusing a crisis requires an understanding of • how to handle a crisis – before it occurs” • Issues management • Planning-prevention • The crisis • Post-crisis

12. CONTINGENCY PLANNING Plan in advance Rehearse via simulation Stipulate who the spokesperson is Speed and efficiency in response to crisis Offer accurate information or it will backfire Plan offers info and guidance to help decision makers deal with long-term effects of decisions

13. ROLE OF APOLOGIES IN CRISIS MANAGEMENT 1 Controversial – for fear of legal outcomes Evident says that a compensation and sympathy are effective 2 True contrition includes sympathy for victims and offers of compensation to offset losses or suffering 3

14. EDUCATION CRISIS MANAGEMENT IN MALAYSIA PBS “IbadahKorban di SekolahPuchong Jaya” “Budakmakandalamtandas di SK Sri Pristana ” “Budakhilang di sekolah”

15. THANK YOU