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Designing & Conducting Formative Evaluation

Designing & Conducting Formative Evaluation. Based upon Dick & Carey. Why Formative Evaluation?. To determine Weakness(es) in the Instruction. Weaknesses. Teachers/Trainers are not good predictors of the effectiveness of instructional content Instructional Theory is not a perfect science

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Designing & Conducting Formative Evaluation

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  1. Designing & Conducting Formative Evaluation Based upon Dick & Carey

  2. Why Formative Evaluation? To determine Weakness(es) in the Instruction

  3. Weaknesses • Teachers/Trainers are not good predictors of the effectiveness of instructional content • Instructional Theory is not a perfect science • Few instructional products are ever evaluated with learners • Designer can’t see the forest for the trees

  4. Six Stages • Design Review • Expert Review • One-To-One • Small Group • Field Trials • Ongoing Evaluation

  5. Design Reviews • Instructional goal match problem? • Learner analysis match audience? • Task analysis include prerequisites? • Test items reliable and valid? • Test items match the objectives?

  6. Expert Review • Content accurate & up-to-date? • Present a consistent perspective? • Are elements realistic & accurate? • Pedagogy consistent with current instructional theory? • Instruction appropriateto audience?

  7. One-On-One Review • Is the message clear? • What is the impact on: • learner attitudes • achievement of objectives & goals • Feasibility of training

  8. Small Group Review • Look for the effects caused by the changes made in the one-to-one review • Identify any remaining learning problems

  9. Field Trials (Review) • Look for effects in changes made in small group • Can the instruction be used in the context in which it was intended

  10. Ongoing Evaluation • Viewed through the Lens of: • Project Size • Life span of content • Audiences change • One-To-One • Small Group Tryouts • Field Trials

  11. Learner Evaluation“Testing” • Do learners understand the instruction? • Do they know what to do during the practice & the tests? • Can they interpret graphics in the text? • Can they read all the material? • How much time does it take?

  12. Summary • Formative Evaluation is critical • Complete as many stages as practical • Don’t depend on opinion • Document your evaluation

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