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BRAND TWITTER ACTIVITY REVIEW

BRAND TWITTER ACTIVITY REVIEW. JAMES TAYLOR: jimmy@brandwatch.com | Tel: +44 (0)1273 234 290. March 2012. Brand Twitter Activity. Of 258 monitored brands, 23 had no account or never tweeted. 125 brands (about half) tweeted 50 times per week or more.

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BRAND TWITTER ACTIVITY REVIEW

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  1. BRAND TWITTER ACTIVITY REVIEW • JAMES TAYLOR: jimmy@brandwatch.com | Tel: +44 (0)1273 234 290 • March 2012

  2. Brand Twitter Activity

  3. Of 258 monitored brands, 23 had no account or never tweeted • 125 brands (about half) tweeted 50 times per week or more. • In 2011, 16% of monitored brands did not tweet compared to 9% in 2012

  4. Brands that do not use Twitter include Apple and 3 Mobile

  5. The majority of Brands use Twitter for both broadcast and engagement 9% NO ACCOUNT OR ACTIVITY 13% BROADCAST ONLY 75% BOTH BROADCAST AND ENGAGEMENT 3% ENGAGEMENT ONLY

  6. While the majority of brands have just one Twitter account, around 35% have more than one. • National Rail had the most Twitter accounts (27), each of them covering a different region.

  7. More and more brands have made the decision to use more than one Twitter account. 16% NO ACCOUNT OR ACTIVITY 9% NO ACCOUNT OR ACTIVITY 7% MULTIPLE ACCOUNTS 35% MULTIPLE ACCOUNTS 77% ONE ACCOUNT 56% ONE ACCOUNT • The proportion of brands using multiple accounts has increased five-fold. • The majority of Brands still use just one account, but this figure is shrinking

  8. Brand accounts are tweeting less frequently on average, than they were in 2011 • In 2011, half of the monitored brands tweeted fewer than 19 times per week. In 2012, half tweeted fewer than 7 times per week.

  9. CONTACT • EMAIL: contact@brandwatch.com • WEB: http://www.brandwatch.com • TWITTER: @brandwatch • PHONE:UK: +44 (0)1273 234 290US: +1 212 229 2240Germany: +49 (0)711 912 442 04 • FAX: UK: +44 (0)1273 234 291 • DOCUMENT LIMITATIONThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions. • Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom

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