Marketing and Sponsorship Training 2013

1. Marketing and Sponsorship Training Marketing and Sponsorship Training 2013

2. Who we are: Carrie Blake – Deputy Chief Executive Communications Marketing & Bars Helen Freeman – Marketing & Promotions Co-ordinator Bars Manager: Mike Dalton Website Co-ordinator: Matthew Parsons Marketing and Sponsorship Training 2013

3. What we do: Promotions: Services, opportunities, events, elections Communications: website, Facebook, publications, plasma screens, emails. PR Entertainment: club nights, Summer Ball, Freshers’ Week Marketing and Sponsorship Training 2013

4. Promotional Methods • 1. Promotional Methods • Advertising Policy • Posters • Flyers • Plasma Adverts • Show Boards & Stall Hire • Banner Adverts & Event Listings • Media Groups • Social Media • 2. Marketing Resources • 4. Sponsorship Marketing and Sponsorship Training 2013

5. Advertising policy • All advertising must: • Be appropriate and relevant to students • Not promote a event held at another nightclub / bar venue on a Wednesday or Saturday night. • Not use inappropriate images of people which could be deemed to be abusive, obscene or contravene equal opportunities and safe space policies • Not use alcohol as the main selling point of the event – drinks offers should include soft drink alternatives and not have a big presence on the poster • If your posters meet all the above criteria they will be approved with a copy of our logo. If you would rather have an electronic stamp of approval you can email your artwork through to sumarketing@bath.ac.uk Marketing and Sponsorship Training 2013

6. Posters • Printing • All posters must be approved before they go to print • SU Marketing can approve posters either in person or via email: sumarketing@bath.ac.uk • Posters can be printed in the SU Resource room. Keys can be obtained from the Activities office as well as your codes • Display • The Students’ Union has only 5 notice boards where we can display A4 posters only • 2 x mecheng, 1 x physics, 2 x SU Corridor • Marketing will put these up for you so drop them into the office once printed • Poster Policy • The University has a strict poster policy in place which all students must adhere to • This means students can not display posters anywhere other than the designated SU boards unless specific permission is granted. This includes all retail outlets, pillars, halls etc Marketing and Sponsorship Training 2013

7. Flyers • Printing • All flyers MUST be approved before they go to print and must adhere to the Branding Guidelines • SU Marketing can approve flyers either in person or via email: sumarketing@bath.ac.uk • Flyers can be printed using your club / society / group code in the SU Resource room. Keys can be obtained from the Activities office. This will be automatically charged to your account • If you are looking to print higher quality flyers you may want to go to the Print Unit on campus in 8 West, 1.35 • Distribution • On the Parade • Clubs / societies and student groups can flyer on the parade. Flyers of course must have been approved. You also need to get a permission letter from the Marketing Department before you distribute on the parade • Kitchen Drops • Doing a kitchen drop is the only route to the halls of Residences. Students are NOT allowed to distribute flyers door to door • You need a permission letter from Marketing before you do a Kitchen drop • Kitchen drops are very popular and need to be booked in advance. They can only be done between 3.30 – 5pm. You need at least 200 flyers to make this worth while • Please note flyers can not be placed on the tables in the Student Centre or any commercial outlet without special permission from the Marketing Department. Marketing and Sponsorship Training 2013

8. Plasma Screens • The Students’ Union has 33 Plasma Screens • Students are allowed to advertise on these screens for FREE • Adverts must be designed to specific dimensions • Students can use the iMac to design artwork. Advice and guidance is available • Consider the size of the screens during design • Videos are an option but please note there is no sound • Adverts need to be emailed through to sumarketing@bath.ac.uk • 720 x 1196 pixels saved as JPEG (Portrait) • 1280 x 634 pixels saved as JPEG (Landscape) • MP4 Files no bigger than 100MB Marketing and Sponsorship Training 2013

9. Plasma Screens Bad examples Marketing and Sponsorship Training 2013

10. Plasma Screens Good examples Marketing and Sponsorship Training 2013

11. Branding The Branding Guidelines can be found online: www.BathStudent.com/marketing Societies External Societies Internal Sport External Sport Internal Marketing and Sponsorship Training 2013

12. Where possible put the logo in the bottom right hand corner. Marketing and Sponsorship Training 2013

13. Show Boards & Stalls • Show Boards • The show boards are available for clubs and societies to • paint and decorate • Arrange through the Activities Office • Book in advance as they are very popular • Can be time consuming and usually require two coats of • paint • Stalls outside the front of the library • Stalls can be booked through your relevant department. i.e. Clubs and Societies through the activities office. Volunteer groups through the volunteer centre etc • These stalls are very popular so must be booked in advance. You can currently only book a maximum of 3 days in one week Marketing and Sponsorship Training 2013

14. Banner Adverts • All Clubs and Societies and Student Groups can advertise using banner adverts on BathStudent.com • You must book in advance as there is limited spaces available • You must be promoting a specific event / activity • Your advert must have a link • 468 x 60 pixels saved as giff Events Listing • Clubs and Societies may be able to have their event linked on the SU Homepage • The event must already be created elsewhere and it must have an image • Email details through to sumarketing@bath.ac.uk Marketing and Sponsorship Training 2013

15. Social Media • Facebook • 9083 ‘Likes’ • Post any events / updates on our page • If you have photo albums we can share them just send through the link. • Twitter • 5438 followers • Follow us @BathSU • Mention us in tweets and we will Retweet you Facebook.com/BathSUSocieties Facebook.com/BathSUSport Facebook.com/BathSUVolunteering Marketing and Sponsorship Training 2013

16. Media Groups bathimpact - Student newspaper Submit articles, adverts, publicity directly to: Sports: impact-sport@bath.ac.uk Societies / Student Groups: impactfeatures@bath.ac.uk Campus television - CTV CTV can film and record your society activities and events. This can be edited to produce a documentary or short clip University Radio Bath – 1449 AMURB URB can play at your event, or even record it with interviews. They can also do promotional clips for your events for you You can also hire the URB Roadshow or DJs for your own party or ball For all Media enquiries visit their webpage for contact details www.BathStudent.com/media Marketing and Sponsorship Training 2013

17. PR • PR Templates • www.BathStudent.com/marketing • Press release templates for you to work on • All press releases must be checked by Carrie Blake • Carrie Blake will send them out on your behalf • Questions to consider: • What is the local angle? • Who can you get a quote from? • Do you have high quality images? • What are the timescales? Marketing and Sponsorship Training 2013

18. Marketing Resources • iMac • There is an iMac in the Marketing office for students to use. Advice and support can be given. Just pop into the Marketing Office to make a booking. • Flip Camera • The Marketing office has 3 flip cameras which can be lent out to students. Students must sign a declaration form and will be responsible for any loss or damage. Please book these through the Marketing Office. • Footage can be turned into a video in the Marketing office if needed and linked on the SU Homepage. You can even approach CTV for help. • iPads • The Marketing office have two iPadswhich are also available for Students to borrow. This can be great for selling tickets, running surveys, gaining membership, for presentations and much more. Once again they can be booked through the marketing office. Marketing and Sponsorship Training 2013

19. Marketing, Communications & Bars Focus Groups Communication Monitors Be a Communication Monitor (like a Secret Shopper!) Get assigned to something in the Union, then email your thoughts about how this is communicated throughout the year, as you experience it. Your comments will stay anonymous – but we will look at and consider them carefully. You will be assigned areas to feedback over the year – like our entertainment, Elections, Surveys, Sports, our leaflets, website or allocated an SU Officer to “follow”. You could also be part of a Marketing and Communications Focus Group, which will meet. Great for your CV as marketing and communications is core to any organisation. CONTACT: c.blake@bath.ac.uk Marketing and Sponsorship Training 2013

20. Events Advisory Group First Meeting Wednesday 9th October 1W 3.5 Helen Freeman - Marketing Paul Brooks - Transport Mike Dalton -Bars & Entertainments. Venues, Transport, Health and Safety, Publicity. Marketing and Sponsorship Training 2013

21. Sponsorship • All sponsorship agreements MUST come through the SU Marketing Department even if they are renewals from previous agreements • There are some restrictions with regards to who you can be sponsored by and restrictions to sponsorship requirements • There is a sponsorship process which all students must now follow when seeking sponsorship. This is found online at www.BathStudent.com/marketing • Please note all contracts must be signed by the relevant area SU Officer • All invoicing MUST be arranged through the SU Marketing Office • Reports will need to be made at the end of each year • Please book meetings with Helen Freeman in the SU Marketing Office to discuss the full Sponsorship process. Marketing and Sponsorship Training 2013

22. Thanks for listening Any questions please contact sumarketing@bath.ac.uk Marketing and Sponsorship Training 2013