Television and Video of the Future

1. Television and Video of the Future By Christina Paris

2. Differences Between the Present and Future: Today Tomorrow My TVMy IM My cell phone… “I have 100 channels, but nothing to watch” • Future TV will change the user TV experience from passive zapping to active browsing • High frustration with broadcast TV • Demand for better TV

3. 4 Mindsets of Future Future TV Usage: Transaction Media Self Publishing Space Personal Programming Community TV

4. Importance of service for generating revenues (%) Communities & TV fulfill many of our deepest human needs and have become an important part of the lifestyle of millions of people Top revenue generators in Entertainment & Media: • TV services are predicted to become the most important revenue generator for the mobile content industry five years from now, coming after Communities and followed by Music and Games.

5. With Future TV, users will enjoy convenience of personalization Personal ConsumptionConvenience of Personalization: • Easy-to-use GUI • EPG / ESG • Personalized screen • Add. Services • Demand content • Walled garden / internet • cPVR / nPVR • Profiling • Recommen-dation ofcontent • Collaborative filtering • Personal TV guides • And much more Broadcast only • Free TV • Pay TV • Content is available at a fingertip • Consumers choose from pre-selected content • Content can be filtered according to consumer behavior

6. With Future TV, interaction is fully integrated into TV experience Transaction MediaInteraction Platform for Flexible Use: • Red button • Quiz • Vote • Purchase • Web on TV / walled garden • All common web services • Organizer • Video telephony • Live participation in prime time shows, e. g. ”Become a Millionaire” Delayed Interaction • SMS services • Tele voting Instant Interaction & Web on TV Live Interaction

7. Pros of Future Television: • The democracy is dependant on information which makes life easier • Impact of life style changes in a positive way • Narrowcasting enables a wide range of programming. • Main strength would be to introduce new talent and art works to public. Effective regulation will be important. • Narrowcasting enables a wide range of educational programming. Effective regulation will be important.

8. Cons of Future Television: • Issues on public service broadcasting • Issues on the future ownership of broadcasters • Issues on the methods of trading • Issues on the growth in multichannel viewing • Issues on the creativity in advertising • Issues on the effectiveness of television as a medium compared to other forms of media

9. Our Vision for the Future: • By 2015, 5bn people will be connected by communications • Mobile and fixed broadband availability will explode • Network traffic will grow a hundredfold, capacity must keep pace • New business models based on innovative thinking will be needed

10. Interactive, mobile and IPTV services are becoming a reality. • Over 100 operators have launched mobile TV services offering different kinds of live TV channel packages and on-demand video clips. • Over 100 fixed telecom operators globally provide IPTV services. Based on experience from over 40 mobile TV cases, and 80 IPTV customers

11. Facts: • The world's largest plasma display is a 150in behemoth from Panasonic. • The world's thinnest commercial screen is just 3mm thick • Recently, the world's first laser television was invented. • Four major companies that have succeeded in developing modern television are Mitsubishi, Samsung, Sony, and Panasonic.

12. Mitsubishi • Mitsubishi is a company that has claimed a number of television firsts including the first true high definition sets. • Mitsubishi describes its laser technology as a "new category" of screen, in addition to the likes of LCD and plasma displays. • Mitsubishi claims that current high-definition televisions only display 40% of the color spectrum the eye can see. Lasers, it says, offer double that. • "Laser is all about light source," said Frank DeMartin of Mitsubishi. "It's the purest light source on the planet; it's the most intense light source on the planet."

13. Samsung: • Samsung has shown off 3D plasma screens, which it says will be available to consumers in 2008 and will be a world's first. • The 42in and 50in screens rely on software, running on a PC connected to the screen, and polarized glasses to create the 3D image. • Samsung are also showing off their prototype OLED displays. Organic light emitting diode (OLED) televisions are brighter than LCD displays and are ultra thin. OLED screens are more energy efficient than LCD panels as they do not need a backlight to boost brightness.

14. Sony: • Sony released the first commercial set in October 2007- the 11in display was just 3mm thick, including the case. • It is difficult and expensive to make large screens using the technology. • Sony is showing off a 27in prototype at CES, whilst Samsung has a 31in screen. • "It's very complex - it's a new technology," said Mr Glasgow of Sony. "There is a lot to overcome in terms of physics and the materials." • The diodes emit a brilliant white light when attached to an electricity supply. • Different organic materials produce different colors and are combined to produce a color display. • The screens are brighter than LCD panels and also have better contrast ratio - resulting in sharper pictures. • At the moment the televisions are extremely expensive. Sony's first 11in screen costs £850. • If and when it finally comes to mass market, the ultra thin televisions will be competing with televisions packed with a range of new features. • "I think we are going to be able to interact with voice and movement," said Mr Glasgow. "We're going to be able to recognize who is watching the set by their eyes and change parental controls automatically." Panasonic have demonstrated its interactive life wall which features facial recognition to bring up customized displays and information. The large scale prototype which is envisaged to take up the entire wall of a room also detects the distance from the viewer to the screen and optimises the size of the image accordingly. "I think we are gong to see a whole bunch of really consumer friendly applications that will make the TV much more automatic for people."

15. Panasonic: • Samsung has shown off 3D plasma screens, which it says will be available to consumers in 2008 and will be a world's first. • The 42in and 50in screens rely on software, running on a PC connected to the screen, and polarized glasses to create the 3D image. • Samsung are also showing off their prototype OLED displays. Organic light emitting diode (OLED) televisions are brighter than LCD displays and are ultra thin. OLED screens are more energy efficient than LCD panels as they do not need a backlight to boost brightness.

16. Panasonic: • Panasonic have demonstrated its interactive life wall which features facial recognition to bring up customized displays and information. • The large scale prototype which is envisaged to take up the entire wall of a room also detects the distance from the viewer to the screen and optimizes the size of the image accordingly. • "I think we are gong to see a whole bunch of really consumer friendly applications that will make the TV much more automatic for people."

17. Resources: • www.futuretvnetwork.com/ • www.futuretv.net/ • www.televisionconference.com/west/ • siepr.stanford.edu/TVs_future.pdf • Slideshow by Guillermo.wichmann@nsn.com