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You get what you pay for

You get what you pay for. Why free access may put limits on dissemination. Your Objective: Maximise Dissemination!. Your Tools: a website - lots of data - clever gizmos - some money - a few staff. Challenge #1: promotion. Challenge #2: customer service. Challenge #3: training.

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You get what you pay for

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  1. You get what you pay for Why free access may put limits on dissemination

  2. Your Objective: MaximiseDissemination!

  3. Your Tools: • a website- lots of data- clever gizmos- some money- a few staff

  4. Challenge #1: promotion

  5. Challenge #2: customer service

  6. Challenge #3: training

  7. Challenge #4: adding value

  8. Challenge #5: right place, right time

  9. Challenge #6: who’s paying the piper . . .

  10. Conclusion: you’re going to need lots of money and people (or believe Google will do it all for you). will

  11. Solution #6: who’s paying the piper . . .

  12. Solution #5: right place, right time

  13. Solution #4: adding value

  14. Solution #3: training

  15. Solution #2: customer service

  16. Solution #1: promotion

  17. Your Tools: • a website- lots of data- clever gizmos- some money- a few staff • & market mechanisms

  18. Objective Achieved: MaximumDissemination!

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