1 / 7

Team #5

Team #5. Target Market. The Whole Population of the accessible world . Anyone and everyone can enjoy the great taste of Pepsi. Segmentation. Region. Age. PepsiCo treats hot countries such as Asia, Middle East and African differently in comparison to cold countries

lis
Download Presentation

Team #5

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Team #5

  2. Target Market The Whole Population of the accessible world. Anyone and everyone can enjoy the great taste of Pepsi

  3. Segmentation Region Age • PepsiCo treats hot countries such as Asia, Middle East and African differently in comparison to cold countries • Consumption of soft drinks is 70% in summer and 30% in winter season while in European countries its consumption is almost the same all year around • In USA, Pepsi targeted the generation X (younger generation). • They comprise majority of the population and they positioned Pepsi in the mind of youth that Pepsi is for the youth.

  4. Product Strategy Plan Color Logo Change Remove the cola

  5. Place/Distribution Strategy

  6. Promotion Plans • Personal Selling • Advertising • Sales Promotion

  7. Price Strategy • Penetration • Rural • Third world • Skimming • Urban • Europe

More Related