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Supermarket Psychology, Food Labelling & Shopping

Supermarket Psychology, Food Labelling & Shopping. ‘Go 4 It!’ Week 5. Labels. Kcals/Kj Carbohydrate (total/of which sugars) Fat (saturated/unsaturated/trans) Fibre Salt or sodium. Kcals/Kj. This is the total energy in the food

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Supermarket Psychology, Food Labelling & Shopping

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  1. Supermarket Psychology, Food Labelling & Shopping ‘Go 4 It!’ Week 5

  2. Labels • Kcals/Kj • Carbohydrate (total/of which sugars) • Fat (saturated/unsaturated/trans) • Fibre • Salt or sodium

  3. Kcals/Kj • This is the total energy in the food Measured in Kcals (Kilocalories) commonly called calories OR Kj (Kilojoules). There are 4.18 Kj in 1 Kcal

  4. Carbohydrate • This can be listed as: Total carbohydrate (all carbohydrate) OR it may have a total carbohydrate some of which is sugar. When listed in the ingredients, sugar can be shown in many forms – fructose, glucose, glucose syrup, fructose syrup, dextrose, honey….and many more!

  5. Fat • May be listed as Fat OR separated into types of fat:- • Saturated fat (mostly from animals) cut down • Polyunsaturated (plant and fish) increase oily fish • Monounsaturated (olive oil) use instead of saturated • Trans (processed foods) – very bad!!

  6. Fibre • Usually shown as just a number • Aim for at least 18g per day • Increase use of wholemeal and wholegrain

  7. Salt • This can be listed as either salt or sodium. • If listed as sodium, multiply the number by 2.5 – (listing as sodium is a ploy to suggest that the salt content is lower than it actually is!)

  8. How much? (Based on 100g) • A LOT per 100gA LITTLE per 100g • SUGAR 10g SUGAR 2g • FAT 20g FAT 3g • SAT FAT 5g SAT FAT 1g • SODIUM 0.5g SODIUM 0.1g • SALT SALT • FIBRE 3g FIBRE 0.5g • (Aim for a little or smallest value EXCEPT for fibre when it is best to aim for a high value)

  9. Labels • List of ingredients in descending order i.e. the first ingredient on the list is the most. • Nutrigrain bars may contain oats and nuts but are very high in sugar so high in cals. • Go-ahead bars high in sugar – marketed as a healthy choice! • Cereal bars are not the same as having cereal!

  10. Labels • No artificial colours or preservatives just means that they have used natural colours and preservatives. • Vitamin C may be added to increase the shelf life of a product, but package may say with added vitamin C.

  11. Labels • Diet industry is a rapidly expanding market – they want you to buy their product and may use marketing ploys to get you to think they are healthy. • Compare big names e.g. Weight Watchers/Scottish Slimmers meals to stores own brands and healthy eating ranges.

  12. Labels • Consumer confusion over food labelling • Could be adding to the obesity epidemic due to confusion • Most foods marketed at children are high in fat, sugar and salt. • Advertising – e.g.increase the sound level when advertising between children's TV programmes.

  13. Labels – GDA • GDA – is the guideline daily amount • This is based on a typical healthy adult. • Things that affect energy requirements • Gender (males generally require more than females) • Age (older adults may need less than younger adults) • Physical Activity (the more active you are the more calories you need).

  14. Shopping Shopping Tips • Never go shopping when you are hungry! –people who shop when they are hungry spend more money! • Buy low fat/low sugar varieties • Try new foods! Aim to try a new food each week! • Healthy eating – NOT about being on a diet - lifestyle • Experiment with food and cooking • Learn to love your food!

  15. Shopping • Beware of marketing/labelling ploys – food manufacturers want you to buy their goods, they want you to think that they are better than others. • Supermarkets spend a lot of money learning how we shop, and what makes us buy the things we do. • Remember labels advice!

  16. Shopping Tips • Make a list and stick to it! • You control what you buy, do not fall for the marketing ploy. • Plan menus ahead – buy only what you need. • Shop on-line • Try and avoid taking your children shopping!

  17. Shopping Tips • Avoid the ‘danger’ areas – the cake aisle, the sweet aisle and the crisp aisle! • Avoid impulse buying. • Buy one get one free – Generally high in fat/sugar/salt – cheap to produce so cheap to sell. • It’s only ever a good deal if you actually want the item! • Special offers – Do I need it? Is it on my list?

  18. Remember………… • Get into the habit of reading labels. • Check amounts of fat, sugar and salt. • Healthy options are not always healthy – food manufacturers WILL try to deceive us! • Plan menus • Make a list • ONLY BUY IT IF YOU REALLY NEED IT!

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