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‘‘EPF logo change’’

‘‘EPF logo change’’. subtitle. Logo Current logo. EPF owns a logo but does not “boast” it No highlight neither automatic use of EPF’s identity No internal visual guidelines The logo No matching with other background than white Expensive to print out due many different colours

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‘‘EPF logo change’’

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  1. ‘‘EPF logo change’’ subtitle

  2. Logo Current logo

  3. EPF owns a logo but does not “boast” it • No highlight neither automatic use of EPF’sidentity • No internal visual guidelines The logo • No matching with other background than white • Expensive to print out due many different colours • Drab and snowy colours => insecurity • No mirror of the organisation’s values • Too naïve Logo Current logo

  4. EPF is the umbrella organisation of pan-European patient organisations active in the field of European public health and health advocacy Our vision is high quality, patient-centred, equitable healthcare for all patients throughout the European Union Our mission is to be the collectivepatients’ voice at EU level, manifesting the solidarity, power and unity of the EU patients’ movement, and to provide a strong and united patients’ voice to put patients at the centre of EU health policy and programmes. Values: Independent, inclusive, equitable, empowering patients, holistic, transparent, patient-centred, non-discriminatory Logo About EPF

  5. 2012, graphical transition towards a new identity • Colourful for positivity • Strong to show we are a reliable leader 2013 willcelebrate the tenyears of EPF Logo 2012, a transition year

  6. Still naïve Not creativeenough and wrongconcept • Contrived: itattemptedtoo hard to conveyour values • The objectswere not linked to eachother • The umbrella concept does not work Wecannotplaywithwords • « European Patient’s forum » istoo long • The « P » made the word « Patients » not readable • It made the logo toowidehorizontally → Lessonlearned: no words, square shaped, simplicity, new concept Logo Previousattempts

  7. Be conceptual Conveyour values, motives and objectives Be recognised, remembered and respected Indicatewe are serious about beingsuccessful Show we are a reliableleadler for patients in the EU Last for the tennextyears Logo Futurelogo The future logo should:

  8. Simple logo Nice mix with the name Modern as reference to social networks Mirror of their values Logo Futurelogo The example of BEUC:

  9. THANK YOU FOR YOUR ATTENTION! More information: www.eu-patient.eu info@eu-patient.eu

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