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TRAINING MATERIALS

Module 1 Market System Selection Purpose: Participants are aware of the importance of rigorous market system (subsector) selection, and understand different selection criteria and how to apply the selection process. TRAINING MATERIALS. Why is it important?.

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TRAINING MATERIALS

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  1. Module 1Market System SelectionPurpose: Participants are aware of the importance of rigorous market system (subsector) selection, andunderstand different selection criteria and how to apply the selection process TRAINING MATERIALS

  2. Why is it important? Why is the process of selecting a market system to work in so important? If the rightmarket is chosen, the PMSD process has the potential to: • Include a large number of poor and marginalised producers in the market • Sustain market transformations beyond the life of the project • Be scaled up or replicated elsewhere If the wrongmarket is chosen, the PMSD process has the potential to: • Waste time and resources • Encourage poor producers to invest in a product that has no market • Cause conflict or unsustainable use of natural resources

  3. Selecting markets – key steps • Brainstorm list of market systems • Select key criteria • Collect relevant information • Narrow down the list /make final selection • Deeper analysis of shortlist, leading to final selection (optional) • Conflict screening of shortlist (optional)

  4. Market System Selection Criteria

  5. Example market selection grid

  6. Types of information

  7. Sources of information • Secondary sources - donor reports etc. • econ.worldbank.org • www.fao.org • Interviews with key informants • Government reports • Trade association reports • www.intracen.org (for import/export data) • Research institutes

  8. Blank market selection grid

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