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Media in Politics

Media in Politics. Use of various means of mass communication with different audiences print (books, magazines, and newspapers) Even a sign someone is holding during a rally or demonstration Recordings Cinema Radio Television Internet Mobile (Smartphones, IPads, Tablet PCs).

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Media in Politics

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  1. Media in Politics • Use of various means of mass communication with different audiences • print (books, magazines, and newspapers) • Even a sign someone is holding during a rally or demonstration • Recordings • Cinema • Radio • Television • Internet • Mobile (Smartphones, IPads, Tablet PCs)

  2. Media in Politics (cont.) • Used heavily by political parties & interest groups • influence the political and public policy process • Help to set public agenda • Societal problems political leaders & citizens agree need government attention • Plays a central role in electoral politics

  3. Media Influence • Limited • Many people use mass media for entertainment & not information • Few people follow international, national, or local politics closely • Those who do are selective • Pay attention to sources that generally agree with their viewpoints (liberal vs. conservative)

  4. Newspapers and Television

  5. Examples of Media Bias • http://www.cbsnews.com/stories/2008/09/24/eveningnews/main4476173.shtml • Palin Katie Couric Interview • http://www.youtube.com/watch?v=uvF0slEXuS0 • Bill O’Reilly Interviews Sarah Palin

  6. How Parties and Interest Groups Influence the Public • Using the media to enforce or introduce ideas or various perspectives • Can come from newspapers, magazines, radio and TV commercials, internet sites and advertisements, and other print sources, i.e. sides of buses

  7. Card Stacking • Deliberate action is taken to bias an argument • Opposing evidence being buried or discredited • The case for one's own position is exaggerated at every opportunity

  8. Plain Folk • Make the leaders look just like mom'n'pop-style 'plain folks‘ through dress, speech and action • i.e. video footage of politicians going grocery shopping or jogging • When politicians go campaigning they tend to dress like the people they are trying to win the votes of

  9. Testimonial • If your words might lack credibility in some way, borrow the credibility of others by getting the testimony of trusted others. • Examples: • Pop culture celebrities endorsing a political candidate or issue • Professionals or experts in their field speaking out on behalf of an issue or candidate

  10. What Types of Messages are Sent • Logical argument - sensible point of view supporting an idea • Ad hominem attack - attacks a person rather than answer arguments about an issue • Positive Image - focusing solely on the positive aspects of person or issue

  11. Examples • http://www.youtube.com/watch?v=3udI0R4BLH8 • Rate each video from 1-10 on how influential and convincing you think it might be

  12. Examples • http://www.huffingtonpost.com/2009/02/23/the-nine-weirdest-psas-ev_n_168365.html • http://www.youtube.com/watch?v=b8ZD9RcC8P0 – childhood imm PSA • http://www.youtube.com/watch?v=3B74xrOEzn0 – vaccinations PSA • http://www.youtube.com/watch?v=6wIRajc8JQY – ohio right to life • http://www.google.com/imgres?q=not+eat+meat+one+day+to+reduce+carbon+footprint&hl=en&safe=active&sa=X&rls=com.microsoft:en-us&tbm=isch&prmd=ivns&tbnid=radx_6GeE0lvjM:&imgrefurl=http://vegetarianstar.com/2008/07/14/paul-mccartney-calls-for-meat-free-mondays/&docid=KBRLp6vPsF55IM&w=640&h=843&ei=J3pnTp20J8bq0QGe_djPCw&zoom=1&iact=hc&vpx=817&vpy=2&dur=110&hovh=258&hovw=196&tx=150&ty=163&page=1&tbnh=137&tbnw=87&start=0&ndsp=16&ved=1t:429,r:15,s:0&biw=1067&bih=537 – paul mc. • http://www.youtube.com/watch?v=Io9KMSSEZ0Y – pro Bush • http://www.youtube.com/watch?v=KOrmOvHysdU – anti obama • http://www.youtube.com/watch?v=yBghTL4CPoE – anti mccain • http://www.youtube.com/watch?v=Jq41LgVeMSo – anti palin

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