html5-img
1 / 11

Retail @ SCU

Retail.com @ SCU Kirthi Kalyanam Retail Management Institute Santa Clara University Hype! Denial Disbelief Amusement Curiosity Traditional Corporations are Embracing the Web The Web has Reached Main Street 40% of U.S. Population 46% Female 55 M people are ‘shopping’

lotus
Download Presentation

Retail @ SCU

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Retail.com@SCU Kirthi Kalyanam Retail Management Institute Santa Clara University

  2. Hype! Denial Disbelief Amusement Curiosity

  3. Traditional Corporations are Embracing the Web

  4. The Web has Reached Main Street • 40% of U.S. Population • 46% Female • 55 M people are ‘shopping’ • 41% of Internet ‘shoppers’ are women Commerce Net-Nielsen, June 17, 1999

  5. From Brick & Mortar to Multi-Channel Retailing • Guiding Principles • Follow the customer • In order to learn you have to participate

  6. Confirmation Payment Ordering Technology Infrastructure Learning Fulfillment What Does it Take to be an E*Tailer? Service Personalization Web Site Brick & Mortar Integration Product Catalog

  7. Reinventing Retail Catharine Harding Senior Consultant Retail Industry Consulting Practice

  8. Cisco Systems: A Case Study in business to Business E*Commerce Todd Elizalde Director of Internet Commerce and Customer Service Operations

  9. Knowing the Web Customer: Promises and Perils Steve Krause President & Co-founder

  10. E-Merchandising: More than just taking orders on the Net Monte Zweban Founder President & CEO

More Related