Moscow,10-11 September 2012

1. Professional social networks as a resource for innovation Svetlana Maltseva Head of IT Innovation and Business Department, HSE FOCUS GROUP - BRIDGING THE GAP: FROM INNOVATION TO STANDARDS Moscow,10-11 September 2012

2. Landscape Russian audience of Runet: 57, 8 mln. (57% of population) persons over 18 years use the Internet at least once a month (source: Russia Internet Forum, 2012) Russia audience of social networks: 34, 5mln. Russian Internet users visit at least 1 social network in a month (74.5% of Internet users) (source: http://www.slideshare.net/remarkableru/2012-12879549, August 2011) Internet penetration in the major cities: 60-70% of people over the age of 12 years in the cities of 100000 + surf the Internet at least 1 time per month Russian users spend on social networks 10.4 hours per average monthly

3. Data on popular social networks on 2012 year http://elenamel.ru/post/52/

4. Top social networking sites in Russia, Ukraine, the world (as a percentage): the statistics for the year 2012 World Russia Ukraine http://elenamel.ru/post/52/

5. Professional social networks in Russia The dozens of social networks among representatives of different professions Universal social networks: E xecutive, My circle, Professionals The vast majority of Russians are not parties to the professional social networks (the survey research center of Superjob portal)  In Russia, such projects have often been misused-as a reference or recruitment ground  90% (visitors - Firstnews) cannot and do not want to work with professional networks. Don't want to make efforts to promote themselves, their businesses, their ideas Мой Круг Linked In

6. Network of Excellence (NoE) Medium-sized research projects co-funded by the European Commission in FP6 and FP7. These projects are "designed to strengthen scientific and technological excellence on a particular research topic through the durable integration of the research capacities of the participants A Network of Excellence is an instrument for strengthening excellence by tackling the fragmentation of European research, where the main deliverable is a durable structuring and shaping of the way that research is carried out on the topic of the network. http://noe.virtass.ru/eng/ VITASS Network of Excellence “Development of interfirm cooperation forms: networks and relationships“ http://www.manru.uniyar.ac.ru/eng/01_what_is.php MANRU Raising Management Quality in a Russian University http://www.slb.ru/sis/pdf/NExT%202011.pdf NExT Network of Excellence in Training http://www.metamorphose-vi.org/ METAMORPHOSE- VIRTUAL INSTITUTE FOR ARTIFICIAL ELECTROMAGNETIC MATERIALS AND METAMATERIALS http://emanics.org/ EMANICS European Network of Excellence for the Management of Internet Technologies and Complex Services

7. Social networks as a tool for innovation How to make a professional networking useful for innovations New services of professional networks: service standards for professional networking, semantic search, analytics services, consulting services Analysis of social networking technologies to identify communities of practice. Development of new models and strategies for the diffusion of innovations on social networks Development tools of project work in networks Driving innovation through a network of excellence: a risk-balancedR&D portfolio, different R&D partnership architectures, centers of excellence

8. Thank you for your attention Svetlana Maltseva E-mail: smaltseva@hse.ru Tel/Fax (495) 771-32-38