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BlackBerry Storm is off to a Bumpy Start?

BlackBerry Storm is off to a Bumpy Start?. By: LaToya Petty. Introduction. On November 21, 2008 the “I Phone Killer” was suppose to be released.

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BlackBerry Storm is off to a Bumpy Start?

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  1. BlackBerry Storm is off to a Bumpy Start? By: LaToya Petty

  2. Introduction • On November 21, 2008 the “I Phone Killer” was suppose to be released. • Verizon wireless and Research In Motion (RIM) makers of BlackBerry phones had been preparing this phone in response to Apple’s I Phone for about two years now.

  3. Main Topics • What is the BlackBerry Storm • Features • What problems occurred? • Sales • Phone

  4. BlackBerry Storm • BlackBerry’s First ever touch screen phone Smartphone. • 3.2 Megapixel camera • Internet capability • Text and video messaging • Most highlighted feature is the tactile feedback from keyboard.

  5. Problems that Occurred • Sales • Verizon Wireless spent $100 million dollars on marketing the BlackBerry Storm. • Delay on release. • Only sold half a million phones since released.

  6. Problems that Occurred • Phone • Customer’s unsatisfied • Sluggish performance • Software glitches/crashes • Software fix

  7. Conclusion • RIM Plans to release more software updates to fix customer complaints. • Overall they are satisfied with the outcome of their product and feel that glitches were to be expected with new devices. • Its all about the individual customer.

  8. References • http://www.businessweek.com/technology/content/jan2009/tc20090128_050612.htm?campaign_id=rss_daily • http://online.wsj.com/article/SB123292905716613927.html • http://www.pcworld.com/article/158381/its_official_blackberry_storm_is_no_iphone_killer.html • www.verizonwireless.com

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