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Unit 6

Unit 6. Developing Oral Business Communication Skills. Unit 6. Business Communication. Unit Outline. Advantages of oral communication Oral business presentations Steps in making presentations Using visual aids to support presentations. Unit 6. Business Communication.

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Unit 6

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  1. Unit 6 Developing Oral Business Communication Skills Unit 6 Business Communication

  2. Unit Outline • Advantages of oral communication • Oral business presentations • Steps in making presentations • Using visual aids to support presentations Unit 6 Business Communication

  3. Advantages of Oral Communication

  4. Oral Business Presentations • Persuasive • Immediate attention and feedback • Approval of important ideas • Internal and external audiences • Different types • Varied purpose Unit 6 Business Communication

  5. Steps in making Oral Presentations • Define purpose • General purpose – inform, analyze, persuade • Specific purpose – “whom, what, when, where, how?” 2. Develop key idea – main message for audience Unit 6 Business Communication

  6. Steps in making Oral Presentations 3. Audience analysis • Designations and areas of expertise • Preferred styles of presentation • Demographic factors • Audience size • Familiarity with topic • Attitude towards speaker and topic Unit 6 Business Communication

  7. Steps in making Oral Presentations 4. Self analysis • knowledge level • conviction level 5. Analysis of constraints • infrastructure • time • context

  8. Steps in making Oral Presentations 6. Presentation outline • Introduction – grabbing attention • Body – main points • Conclusion – summary 7. Information collection - secondary sources - primary sources Unit 6 Business Communication

  9. Steps in Making Oral Presentations 8. Organization of Body - main points - organizational plan 9. Development of Introduction - attention getting techniques 10. Planning of Conclusion - length of conclusion - reinforcement and summary - memorable closing Unit 6 Business Communication

  10. Steps in making Oral Presentations 11. Selection of delivery style • Speaking impromptu – speaking without preparation • Speaking extemporaneously – speaking without support • Memorizing – delivering word for word • Reading from notes – reading word for word • Speaking from notes – referring to “trigger words” Unit 6 Business Communication

  11. Using Visual Aids to Support Presentations Types of visual aids • Product “demos” • Photographs • Diagrams • Lists and tables • Pie charts and graphs Unit 6 Business Communication

  12. Media for Presenting Visual Aids Unit 6 Business Communication

  13. Media for Presenting Visual Aids

  14. Guidelines for Using PPT • Avoid clutter • Limit number of slides • Plan time on each slide • Watch font size, number of words and lines • Pay attention to overall appearance • Ensure consistency • Keep text to a minimum • Add value to PPT Unit 6 Business Communication

  15. Guidelines for Using Visual Aids • Value addition • Appropriate level of sophistication • Clarity • Simplicity • Minimum text • Numbering and captions • Synchronization with presentation • Testing in advance • Rehearsal Unit 6 Business Communication

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