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Elax House

SWOT Analysis. Elax House. of. By Group Two. SWOT Strength Weakness Opportunity Threat. S-Strength. 1. The superior geographical position 2. Product diversity : We offer various of products to our customers , so that they are able to choose their favorite.

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Elax House

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  1. SWOT Analysis Elax House of By Group Two

  2. SWOT • Strength Weakness • OpportunityThreat

  3. S-Strength 1. The superior geographical position 2. Product diversity : We offer various of products to our customers , so that they are able to choose their favorite. 3. Stylish design : To meet the need of fashionable youngsters , we try to design our products in a sweet and fashion way. S

  4. W-Weakness 1.Consumers may have their own favorite brand: That is to say, as a new brand, we may lack market basis and loyal customers at first. 2.The shelf-life is short : Because our products are mainly cakes and food like that , so it isn’t easy to keep a long time. 3. Small scale: Our bakery shop will be designed a novel but small one with limited space.

  5. O-Opportunity 1.A broad consumer market 2.High level of consumption: We will locate our Elax House mainly in Guangzhou , Shanghai and Beijing , where people are more likely to afford.

  6. T-Threat 1.Fierce competition : Elax House will face a lot of competition with both domestic and international rivals. 2.Hard to please all: Customers will be tired of our type of products and ask for more ; it is hard and it takes time to complete so.

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